| Popular Blog Posts |
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Where the Wild Things Are
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| By: Greg Timpany
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Seldom is there a customer experience that doesn’t have an underlying emotional dimension. Harnessing this fact is an issue Big Data has yet to fully resolve. Shy not away from the emotional side, it is where you can find nuggets to propel your marketing into new directions.
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Do Something Others Don't—Listen to Your Customers
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| By: Sherrie Mersdorf
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Listening to customers is the only way to truly improve what you're doing and drive the business forward. Surveying them is not the only answer, as there are several ways to get the rich and meaningful feedback you need to thrive as an organization. Find out more.
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Using Qualitative and Quantitative Question Formats
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| By: Greg Timpany |
In both consumer and B2B market research we are often faced with questions from clients that require both quantitative research methods as well as the deeper insights that come from unstructured or more qualitative approaches. Find out how to best capture both data types.
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How Social Media + Survey Software = More Customer Endorsements
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| By: Sherrie Mersdorf |
We all operate in a very competitive business landscape. As marketers, I would argue anything that helps give us an edge over our competitors is a must, and getting customers to publicly recommend you couldn't be easier. Want to see how to make it work for your organization?
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Timing Is Everything...
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| By: Kathryn Calderone |
When you're responsible for running a corporate Facebook or Twitter account, when do you post content? When you first come in in the morning? When you need to beat the post-lunch energy crash? KISSmetrics put together a great infographic to help you maximize your posts and tweets.
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| Hey You! Feeling a Bit Irrelevant? |
| By: Greg Timpany |
Is market research becoming irrelevant? If you follow the published works of Forrester Research then you may be tempted to believe that we should scrap our career path and pursue something different. Don’t be tempted! But many of us do need to make some changes.
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| The Importance of Question Randomization
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| By: Susanne Ross |
Looking to get the most useful data out of your surveys? If so, consider randomizing your survey questions to eliminate bias and ultimately deliver more actionable survey results. Oftentimes, the order in which questions are displayed affects how people will respond.
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