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Popular Articles |
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Learning From Your Comp Set's Hotel Marketing |
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By: Junvi Ola |
In any battle for business, you better know what you’re up against. Get a razor sharp competitive edge over your hotel’s comp set by taking the time to size up their marketing strategy with yours. Think of it as building a better arsenal of tools to drive group bookings.
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A Series of First Impressions: Meetings and Events |
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By: Sherry Cummins |
First impressions in all facets of life, as they say, are the most important. This applies to your property when it comes to meeting planners and attracting valuable group business. So, what steps can you take that guarantee your first impressions have "staying" power?
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The Hotel Image Your Guests Clicked On the Most |
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By: Junvi Ola |
Today’s hotel marketers aren’t selling rooms or meeting space. Instead, they're selling dream travel and meeting experiences. The one thing you can do to make that job easier: Illustrate your hotel’s uniqueness by putting the right photos front and center on your website.
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Group Business Marketing Best Practice Tip: Increase Visibility for your Promotions |
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By: Cvent Client Services |
Everyone wants a deal! In that spirit, Cvent has launched a new “hub” that compiles all Cvent supplier promotions in one location for planners to easily claim. It’s important to ensure your Cvent profile is up to date and accurate so planners can find your promotions!
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7 Sustainable SEO Methods to Your Ever Loving Quest to Rank #1 |
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By: Dede Mulligan |
What business doesn't want to come to the top of the list on a Google search? Everyone right?!? However, with Google's ever changing algorithm, it is very difficult to understand what works and what doesn't. Here's some info and tips on winning the Google game right now.
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Brand Advocates Part II: Expert Tips on Leveraging Word-Of-Mouth Power |
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By: Junvi Ola |
Cultivating a group of enthused former hotel guests to become brand advocates for your property takes a ton of work, but the upside is immeasurable. Here's how you can identify your advocates and then use them as a valuable extension of your marketing efforts.
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Hotels Using Employees in Creative Ways |
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By: Sarah Vining |
You would think it’s common sense to use employees in your office to share the workload and boost employee engagement, but that’s not the case. There are many different ways to get your employees engaged and involved in the success of your hotel, including committees.
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