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| In This Issue |
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Wondering Where to Spend Your Money?
By: Susanne Ross |
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Have you thought about where you want your company to be in the next 12-24 months? In order to grow, research and uncover new opportunities. Going above and beyond what you typically do, and evaluating what's worked before and what hasn't is a wise investment of your time.
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Keep it simple, but also make it fun!
By: Greg Timpany |
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There is no doubt that our job as market researchers has become easier due to the advent of online questionnaire design. The tools available to us now have also made it less challenging to create surveys that are engaging to the respondent, but don't fall into a trap.
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Collecting Customer Feedback: Make it a Priority in the New Year
By: Susanne Ross |
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2012 is almost history, so it's time to think about New Year's resolutions! Increasing operational efficiency is the number one 2013 priority among decisions makers, followed closely by improving customer satisfaction. Here's why happy customers need to be your priority.
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A Good Deed
By: Greg Timpany |
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Incentives are a necessary evil in marketing and other forms of survey research. The debate about whether or not incentives skews response continues, but this has not kept those of us in consumer and B2B market research from employing them as a means to drive response.
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Making the Most of Facebook Sponsored Stories
By: Kathryn Calderone |
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Long-time users of Facebook have seen a lot of changes to the social networking website over the years, from status updates to timelines. But there's one Facebook feature that can help you better develop your customer relationships instead of checking up on old flames.
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Choose Your Categories Wisely
By: Greg Timpany |
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You never want to hear the words: "(s)he chose poorly" when it comes to survey design. The categories we use in our questions directly impacts the quality of our survey data analysis. What's the best way to ensure your survey is designed "wisely?" find out here.
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New Release: An Updated Look at Social Media
By: Susanne Ross |
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With the fall came the web survey new release, and there are many new updates and features to the software that will make your survey even better. One of the most exciting is the Social Media Sharing addition, but there's so much more. Click through to read all about it.
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