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A Reality Check for the Hospitality Industry: Are You As Hospitable As
You Think
By: Sarah Vining
A Reality Check for the Hospitality Industry: Are You As Hospitable As You ThinkHave you stopped to ask yourself recently, "Am I practicing the art of hospitality?" For an industry focused on the customer experience, it's an important question. Here are a few tips for transforming your company's mindset, and insights about how to market for hospitality.
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What is the Future of Group Meetings? One Hotel Chain May Have it Figured Out
By: Dede Mulligan
What is the Future of Group Meetings? One Hotel Chain May Have it Figured OutSmartphones and tablets are everywhere, and they're having a huge impact on the meetings industry. See how one major chain is embracing the change by taking underutilized spaces and transforming them into "tech pods" where attendees can innovate and do great work.
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Survey Says Business Travelers Want Practical Amenities
By: Sherry Cummins
Survey Says Business Travelers Want Practical AmenitiesWhat is the number one amenity required for business travelers? You might be surprised by the "practical" answer. A recent Hotels.com survey reveals quite a bit about the current trends of discerning hotel guests, and can help hoteliers reevaluate their own amenities.
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How a Hotel's Website Experience Could Result in Successful
Marketing Conversions
By: Sarah Vining
How a Hotel's Website Experience Could Result in Successful Marketing ConversionsWe want visitors to our web sites to settle in and stay for awhile. This leads to increased email sign-ups, awareness of new promotions and campaigns, and eventually, new bookings. Find out how you can make "visits" into successful marketing "conversions" for your hotel.
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Can the GSA's One Bump in the Road Take the Meeting Industry
Off Track?
By: Dede Mulligan
Can the GSA's One Bump in the Road Take the Meeting Industry Off TrackCould the situation with General Services Administration (GSA) really hurt the entire hospitality industry? Before you start wringing your hands, we take a look at the facts, the problems, the fallout, and some potential solutions from a hospitality marketing prospective.
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Enhancing Your Social Networking Site with a Social Concierge!
By: Sherry Cummins
Enhancing Your Social Networking Site with a Social Concierge!Social networking has increased in popularity as a tool for hotel marketing and as a connection from the traveling masses to resorts. Reaching travelers, though, goes beyond opening a Facebook account and assigning an employee to answer questions and announce rate specials.
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Group Business Marketing Best Practices: Set up a Venue Administrator
Cvent Client Services
Many of our clients ask for help reflecting changes in staffing within their Supplier Network accounts. This month we offer another best practice tip: set up an Account Administrator. This will not only be a time-saver, but will also ensure you have a secure Cvent account.
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Leveraging the Voice of the Customer to Amplify Business ResultsOmer Minkara from the Aberdeen Group's Customer Management Technology recently joined Lee Orr, Senior Director of Cvent's Feedback Management and Web Survey solutions, to discuss key findings from his most recent report: Customer Feedback Management: Leveraging the Voice of the Customer to Amplify Business Results. Replay the webinar to discover how companies achieve Best-in-Class results such as 87% customer retention rate, 14.5% improvement in customer satisfaction year over year, and 21% reduction in customer inquire response times.

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