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Popular Blog Posts |
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5 Things Customers Want to Hear in 2014 |
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By: Susanne Ross |
What customers really want is help: when they want it and when they need it. Don’t make customers seek out answers to problems or questions on their own. Be there and make it easy on them. Here are five things that your customers hope to hear from your company in 2014.
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Jumping for Joy: It's All About the Experience |
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By: Greg Timpany |
It’s all about the experience. Resorts, restaurants, and even some amusement parks know this truth. Our surveys are also an extension of our brand and as such the respondent experience should be as positive as the one we create for our customers. Here are a few pointers.
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Test Before You Send |
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By: Susanne Ross |
After you’ve crafted what you think is a perfect survey, there’s one more thing you need to do before you send to the masses – Test! This is the last and most important step before your survey goes live. Use these tips so your survey yields better, more actionable results!
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Keeping Profile Questionnaires Current |
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By: Greg Timpany |
January is a perfect time to review ongoing surveys that you plan to use in 2014. If you are planning to develop a survey panel, or have one in existence, then it is time to review your profile questionnaire (PQ). Here are some key points to remember while you review.
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Would the Lottery Change your Life? |
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By: Susanne Ross |
What would you do if you won the Mega Millions? Maybe buy a boat, donate to charity...but would you quit your job if you won $10 million? A recent article by Gallup has some interesting data around this and what type of worker would keep their job despite an overflowing wallet.
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Starting Off with Categorical Data |
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By: Greg Timpany |
As consumer and B2B market researchers we are asked to dive into the mindset of customers and prospects using qualitative and quantitative research designs. How we structure our survey questions directly impacts the type of data and subsequent analysis we can perform.
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Top 15 Blog Posts of 2013 |
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By: Susanne Ross |
2013 is over, but not forgotten. At least when it comes to the Survey Blog! There are so many great blogs that we’ve posted over the past 12 months, that we wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy!
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