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Why You Should Show Meeting Planners Love
By: Karen Brost |  | Did you know that event coordinators were named to CareerCast.com's list of the most stressful jobs? It might be time to show those meeting planner clients a little extra love because, let's face it, their jobs can be very difficult. Here are a few ideas.
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Thoughts on Guest Satisfaction Surveys & 3 Net Promoter Tips
By: Sherrie Mersdorf | I recently came across a poll in the Hotel Industry Professionals World Wide LinkedIn group surrounding the idea of guest satisfaction surveys. While not a huge number of responses, I was encouraged by the direction the poll was taking: 68% of respondents said they thought guest satisfaction surveys were useful and have a system in place.
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A Front Desk Impression That Positively Affects Group Business
By: Sherry Cummins |  | The Front Desk is where real hotel marketing begins. As the face of the hotel, the Front Desk offers guests their first experience at your property and sets the tone for the group event. The impression you leave with a group guest at the front desk directly impacts whether you will be booking hotel group business with repeat customers in the future.
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Group Business Marketing Best Practices: Custom Views
By: Amy Remmer | Every day I work with hotel sales professionals trying to stay one step ahead of their hectic schedules. One of the most common things that I hear about is their difficulty prioritizing inbound leads (a great problem to have!). Today's best practice tip is to utilize our new time–saving Custom Views feature. My clients love that it gives them an up–to–date roadmap of top priority opportunities. Each username now has 9 different views of leads that they can access in their Cvent Account. Some new views include:
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The Planner's View: The ABCs and XYZs of Negotiating Through the Generations
By: Sherry Cummins |  | As a supplier today, you sell and service to any one of four different generations of planners. You may be negotiating with a traditionalist born in 1939, a baby boomer from 1963, a Generation X born in 1974 or even a young Generation Y born in 1988. Each has experienced a distinctive set of life events impacting their views.
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5 Steps to Defining Your Hospitality Marketing Strategy
By: Dede Mulligan | Does your organization have defined goals and objectives? Is the entire hospitality team on board with them? If not, now is the time to get everyone pointed in the same direction. The quote "If you don't know where you are going, you won't know when you have arrived," has a lot of merit, especially with regards to goal setting.
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