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STIAL Upcoming Events
"What Is New In & Around St. Louis"
with Kitty Ratcliffe, President,
St. Louis Convention &
Visitors Commission
Tuesday, July 21st
11:15 am - 1:00 pm
Renaissance St. Louis Airport Hotel
Register Now!
"On-Line Learning"
Tuesday, September 15th
11:15 am- 1:00 pm
Ces & Judy's
"Component Relations"
Tuesday, October, 20th
11:15 am to 1:00 pm
"Virtual Magic"
with Steve Hughes, President,
Hit Your Stride
Tuesday, November 17th
11:15 am to 1:00 pm
"Time Management"
with Pam Vaccaro, CEO,
Designs on Time
Tuesday, December 15th
11:15 am to 1:00 pm
Dates and topics may be subject to change.
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Tip of the Month Advertising
Three Months - $100
Six Months - $175
Twelve Months -$250
Tip of the Month is emailed to over 700 Association Professionals each month. Advertising includes your logo hyperlinked to your website.
STIAL Sponsorship Opportunities
Click here to learn about all of
our sponsorship opportunities.
“Most association professionals prefer to do business with people they know and trust.”
Not a member of STIAL?
JOIN online today!
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Are you going?
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"To Inspire People"
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Market Research:
What People Tell You they Value
Whether qualitative or quantitative, market research can be an excellent tool to evaluate value. Researchers ask members, prospects, and former members to tell them what they believe is valuable or how valuable they find a specific benefit, product, or service. Whether conducted through email surveys, online forums, in-person focus groups, executive interviews, or a combination, market research is a tool that asks people what they think and what they think about value.
Here are examples of questions market researchers may ask to gain insight into member acceptance of the value proposition:
• What is your brand? What are the principal reasons you joined this association?
• What do you value most about this association's membership?
• What does this association provide that you find nowhere else?
• What makes this membership stand out among others?
• How does this membership compare to other associations you have joined?
• How has this membership helped your career?
• What are the reasons you allowed this membership to lapse?
• What would enhance the value of this membership?
• What specific elements of this membership are most important?
• How well is this membership delivering on the benefits you want?
Source: The following is reprinted with permission from Marketing General Incorporated, www.marketinggeneral.com
Have TIP, Will PRINT!
Please email to stial@qabs.com. All TIPS should be around 250 words or less. For more information, click here .
FREE Lunch! - Submit a
TIP and your name will be entered in a drawing for a free lunch
registration to a STIAL Monthly Meeting
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