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Popular Blog Posts |
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Samples at Random |
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By: Greg Timpany |
Sometimes being random is exactly what your survey needs.
"Randomness" can be a very useful tool in survey research,
and online survey platforms such as Cvent allow leading
survey designers the ability to add a level of randomness
to the question design process.
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Feature of the Month: Data Lists & Matrix-Spreadsheets
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By: Susanne Ross |
Building and distributing effective surveys is now easier
than ever with the Cvent Survey tool. This month, we're
highlighting the recent enhancements to two of our question
types: data list and matrix-spreadsheet, ensuring that you
have the tools you need to succeed.
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Understanding the Decision |
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By: Greg Timpany |
Making decisions can be a challenging process. Understanding
how customers navigate this process is a key function for
both consumer and B2B market research professionals. Here's
a technique that has application in survey-based market
research and database marketing.
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Empowered Customers Bring a Wealth of Business Insight
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By: Susanne Ross |
Rule #1: always listen to The Voice. Customers are more
powerful than ever, and it’s imperative for organizations
to continue to find ways to capture and leverage valuable
customer feedback in order to advance product offerings,
services, and the overall customer experience.
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Framing the Research Question |
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By: Greg Timpany |
Research questions can be multi-faceted, but they should
maintain a focus that allows the researcher to develop data
collection strategies designed to provide stakeholders with
actionable information. Find out how to keep them simple,
but also ensure they are complete.
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Are Your Employees Watching the Clock All Day?
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By: Susanne Ross |
According to a recent Gallup study, seven out of
10 employees have “checked out” and/or are "actively
disengaged." This statistic is alarming ‒ knowing
that just about 30% of your workforce is engaged
is one scary thought. Are you ready to get their
heads back in the game?
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Climbing the Pricing Ladder |
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By: Greg Timpany |
Pricing is one of those tricky P’s that
we speak of in marketing. Getting the right
price can add serious coin to the company’s
bottom line. Missing the mark could lead
to lost sales, lower earnings and the proverbial
albatross around the neck. See how survey
can help.
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