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How Mobile Technology Can Improve the Business Traveler's Experience
By: Dede Mulligan |  | How are social media posts, text messages, and mobile surveys impacting the customer experience? Three Fortune 100 companies demonstrate how they're utilizing social channels to have a positive effect on their brand while improving the business traveler experience.
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Group Business Marketing Best Practices: Using Social Media in Your Cvent Profile
By: Lara Tal | Social Media is the fastest growing marketing mechanism for both planners and venues. Our best practice tip this month details ways to utilize this cutting-edge technology by actively including your Cvent Supplier Network account in your hospitality social media strategy.
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Hotel Marketing Commandments: Thou Shall Be Willing to Fail
By: Sarah Vining |  | Often, the best marketing comes from trial and error. While it can be expensive, fraught with missteps, most marketers realize that its "OK" to fail. here are some tactics that may require testing, but could reap big rewards and increase group business at your hotel.
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Why Booking Hotel Group Business is So Hard to Do
By: Dede Mulligan |  | Thinking of ways to increase group hotel business can overwhelm even the most seasoned sales professionals, but it doesn't have to be this way. Here are four ways sale professionals foul up their sales calls, and the quick and easy fixes associated with each mistake.
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The Tourism Factor: Welcome Back Group Business After Disaster Strikes
By: Sherry Cummins |  | It may seem impossible, but a thriving hospitality region can recover from the loss of tourism due to circumstances beyond control, and thrive again. Here are the common denominators of cities and regions that overcome the adversity of lost tourism, and came back on top.
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Smaller Technology Upgrades Could Lead to Increased Hotel Revenue
By: Sarah Vining |  | Thinking smaller can yield big results. Even if you think your property has conquered the mobile arena, there are still some new technology outlets to promote as a venue benefit in your hotel marketing and reinforce during the site tour with a meeting planner.
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Entice Group Business with a Holiday Package!
By: Sherry Cummins |  | Fall is officially here and while it may not be time to start panicking about the holidays, it IS time to start designing holiday packages that will entice groups to host their special occasions at your resort, and keep group guest at your resort for a longer stay.
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