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| In This Issue | |
Revisited: 5 Email Marketing Tips to Increase Online Survey Response
By: Sherrie Mersdorf | Want more responses to your surveys? Changes to your email marketing is one of the easiest ways to give your response rates a boost! Take a look at these tried-and-true tips and reap the rewards.
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Have a Laugh: Where does Humor Belong in Survey Design?
By: Greg Timpany |  | Could adding humor to your survey increase engagement and drive more responses? Placing a well crafted funny in a question, as a category, or as part of a closing 'thank you for responding' message can improve the overall survey experience. Really, we're not joking.
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As We Go Jetsons, Still Act Like the Flintstones
By: Sherrie Mersdorf |  | We're not asking you to knock out your floorboards and paddle to work every day. Rather, consider your interactions with customers and prospects with an eye toward personalized approaches and relationship building. The future is old school: one-on-one marketing.
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4 Ideas for Creating & Refining Leadership Development Programs
By: Sarah Bohnenkamp |  | Leadership development strategies vary by organization, but there's at least one thing those who focus on continuous leadership development have common: higher employee satisfaction and engagement. Find out why a pipeline of strong leaders is vital to your success.
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Consumers Trust Online Reviews as much as Personal Recommendations, Survey Says
By: Greg Timpany |  | Have you ever made a buying decision based on the reviews section on a consumer site? Chose a restaurant after perusing Yelp for a few minutes? You're not alone. Find out why consumers and businesses need to be aware of the impact of reviews on brand awareness and affinity.
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5 Qualities of Remarkable Bosses
By: Kathryn Calderone |  | In a world of horrible bosses, the great ones really stand out. Motivating employees, increasing loyalty and making work feel like less of a "job." Employee satisfaction surveys can tell you how you're performing as a leader, and if it's time to re-think your approach.
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Surveys Meet Sales: Lead Generation Tactics
By: Greg Timpany | Surveys, solely for data collection? Have you considered using them as a lead generation tool? It may sound like an abomination. However, surveys can be conducted in the spirit of both research and sales and provide a valuable service to the sales qualification process.
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