| In This Issue: January 30, 2013 |
- Voice from the Board
- Content Marketing 101
- 42 Content Marketing Ideas for 2013
- Why Blogging is Critical to Your Content Marketing Strategy
- Content Marketing for Events: 6 Critical Steps
- Valuable Event Content: 6 Ways to Get Your Money's Worth
- Chicago Chatter
- MPI Membership & Chapter Satisfaction Survey
- Support MPI-CAC's Mission
- Chapter News
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| Voice from the Board - Mark J. Carter |
What is Content Marketing and Why Should You Care?
Content marketing can be confusing. Is it worth taking the time to learn how to do it? With the right answers content marketing can build your business.
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| Content Marketing |
| Content Marketing 101 |
By: Wikipedia
What is Content Marketing?
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.
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| 42 Content Marketing Ideas for 2013 |
By: Joe Pulizzi - Content Marketing Institute
Just about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year.
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| Why Blogging is Critical to Your Content Marketing Strategy |
By: Jim Grillo, CMP - HeresChicago.com
Blogs are one of the best content and most cost effective marketing vehicles because they are in my opinion one of the most cost effective mediums to get new business. According to Hubspot, almost three out five marketers rated blogs as critical or important to their business in 2012. Over a third of marketers said that blogs had become more important over the last six months.
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| Content Marketing for Events |
| Content Marketing for Events: 6 Critical Steps |
By: Joe Pulizzi - Content Marketing Institute
This week, I gave a presentation on content marketing for event professionals at the International Association of Exhibitions and Events (IAEE). These are marketers and managers who run events for thousands of people — sometimes upwards of 10,000 or more.
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| Valuable Event Content: 6 Ways to Get Your Money's Worth |
By: Katherine Leonard - lonelybrand
You’re confident that you’ll come away from the next event you attend with a few new connections, but are you gaining any digital equity from the experience? Use these strategies before, during and after events to generate valuable digital content that your audience actually wants to read.
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| C+C Corner |
| Chicago Chatter |
MPI-CAC is on the move! Here are the latest changes and updates on people we know, or should get to know, in the industry.
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| MPI Membership & Chapter Satisfaction Survey |
By: Beth Chitnis, CAE - MPI Chicago Area Chapter
Every year, MPI launches a Membership and Chapter Satisfaction Survey. To add a little excitement and competition around the survey, imagine college basketball’s March Madness meets MPI-CAC. Prizes will be awarded!
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| Support MPI-CAC's Mission |
| MPI-CAC’s mission to provide education and networking opportunities for our members would not be possible without the support of our sponsors. Sponsoring an MPI-CAC event allows your company to reach industry decision makers. We invite you to view these current opportunities and RFP's for venue, products and/or services needed for upcoming chapter events.
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| Chapter News |
| Last Chance to Apply for the Professional Education Grant to Attend TechCon for FREE |
MPI-CAC members in good standing who are interested in attending TechCon Chicago 2013 on Febuary 19 have limited time to apply for one of two professional education grants which cover the full-day registration fee to that conference (a $145 value). The deadline to apply for a Professional Education Grant to attend TechCon has been extended to January 31, 2013.
Apply for a Professional Education Grant to attend TechCon Chicago 2013
In addition, this winter the chapter is giving away three professional and three student membership grants for new or renewing members, which covers their membership dues. Membership Grant applications are due February 15, 2013.
Apply for a Membership Grant |
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| Announcing the 2013 MPI-CAC Media Kit |
MPI members have tremendous buying power. MPI members 'Buy MPI." MPI members are YOUR target audience. This year, make plans to reach this influential group by taking advantage of one or more of the MPI Chicago Area Chapter's many advertising opportunities. In addition to several electronic opportunities such as dedicated e-blasts, website advertising and electronic newsletter advertising, you may also choose to place an ad in the chapter's annual printed membership directory which is mailed to the entire current membership in October.
View the 2013 MPI-CAC Media Kit |
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