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Transitioning From Sales to Details
By: Sherry Cummins |  | You spent weeks extolling the virtues and value of your property, researching dates and rates and working with all of the requested nuances. Marketing hotels is challenging and you are excited that your efforts paid off with a signed contract. Passing the contract to the Conference Services Manager (CSM) for detailing, you move full speed ahead to the next group event. But wait! Your client has bonded with you and isn't ready to make a change.
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7 Ways to Create a Great QR Code Campaign
By: Laura Wilson |  | Now that you've become more aware of QR codes you are probably starting to notice everywhere in your daily life. Just like any marketing campaign, they can't all be successful efforts, can they? So what is the difference between a great QR Code Campaign and a complete dud? Here are 7 ways to make sure your QR code campaign is a hit in your hotel marketing strategy.
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Mastering Communications with Millenial Meeting Planners
By: Donna Kastner |  | The Millennials, those born between 1980 and 2000, are making their way into the workplace. For more than a decade, Millennials have been streaming in and turning heads. Sometimes for their spunk, creativity, and happy-go-lucky charm. Sometimes for their dogged resistance to traditional business practices.
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Group Business Marketing Best Practices: Estimated Costs
By: Reema Kodesh | Responding quickly to RFPs with high quality proposals can win more business on the Cvent Supplier Network and lead to more effective hotel marketing online. I want to share three effective ways to enter estimated costs to ensure your response time is as efficient as possible.
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Planning on Hosting a FAM Trip? 3 Characteristics That Can Clinch or Kill Your Property Image
By: Dede Mulligan |  | As 2012 gets underway, many CVB hospitality departments are working with hotel group business marketing sales reps to plan their FAM trips. These trips acquaint meeting and event planners with a city, convention center, and hotels properties. but somehow in all your excitement, you forget the "little things" that say volumes about how planners will view your property. Here they are in order of importance and should be a part of your hospitality marketing strategy:
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Quick Service: Hotels Make a Speedy Promise
By: Laura Wilson |  | Years ago ordering room service was a luxury reserved only for those with lots of time and money to burn. According to the USA Today hoteliers are recognizing that this has changed. Room service is quickly becoming the food service of choice for business travelers who want a great meal and fast.
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