This Week's BLLA Commentary
Stay Boutique Live Rewind Series: Issue 3
This week's commentary is the third "Stay Boutique Rewind" series where we cover what was said on stage at a recent Stay Boutique event!
During this week's series, we get to explore the OG Boutique Nightlife Group by hearing from Sam Nazarian the Founder & CEO of sbe. He was joined on stage by the former CEOof sbe's restaurant division, Disruptive Restaurant Group & Umami Burger, Daniel del Olmo.
Food and beverage are the most difficult to do, which is why Umami Burger came to sbe. They knew by partnering with them they could be put into multiple hotels with more expansion likely. By consistently creating interesting partnerships with restaurants like Umami Burger and Cleo Hollywood, sbe Group has created disruptive brands that matter. Their partners understand how to operate at the level they do with chefs and staff focusing on every tiny detail. "As a lifestyle brand, you have to be sending your consumers what you think they expect from you," Sam says. "With the desire for plant-based products growing, we are moving it into Cleo as well as Umami."
Getting as many properties into a specific area as possible helps groups like sbe to solidify their position. By having one hotel and nine restaurants, all operating with the same dedication to service and luxury, you set a precedent that allows them to support and feed off each other. The desire of sbe Group is to create a legacy in hospitality by being authentic, while still being bold. "The smaller lifestyle groups don't care about making money, it's all about the brand; however, the big guys have to make money. Instead of being a big ship," Sam says, "we're a pretty cool yacht to be on."
Now, you're probably thinking...I don't want any more Stay Boutique FOMO (fear of missing out). Well you're in luck because we still have tickets left to the next IRL (in real life) series.
Learn more about Stay Boutique Live: The Trifecta here.
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