In this Issue:
Common Survey Pitfalls: 7 Survey Don'ts for Collecting Feedback
Popular Blog Posts
Are Your Decisions Rational or Irrational?
Market Research in the World of Social CRM
3 Lessons Learned from a Coffeehouse Survey
Customer Satisfaction Surveys: 10 Common Mistakes
Surveys Are Not a Crystal Ball
Contact Fields vs Survey Questions?
Don't Listen to Customers
10 Tips to Maximize Survey Response Rates

Common Survey Pitfalls:
7 Survey Don'ts for Collecting Feedback
Almost every survey campaign has room for improvement, and with the wealth of best practices to keep in mind, it's no surprise we sometimes miss something. Here are seven common survey mistakes and how to avoid them in your next feedback campaign.

Are Your Decisions Rational?
By: Sherrie Mersdorf

You can make two types of decisions. A rational decision based on data and understanding (the more you know the better), or an irrational decision based on instincts. There's a time and a place for both types of decisions. Read more

Market Research in the World of Social CRM
By: Darshan Desai

You can't gain real insight from sampling the opinions of people who happen to be mad enough to express them. If we fall into this trap, we end up always reacting to feedback that doesn't represent how everyone else feels. Read more

3 Lessons Learned from a Coffeehouse Survey
By: David Murphy

Sometimes it's surprising where you can pick up a few life lessons about surveys. A recent trip to a local coffeehouse revealed three lessons to always keep in mind. Read more

Customer Satisfaction Surveys: 10 Common Mistakes
By: Cara Clinton

A poorly executed customer satisfaction survey can actually create customer dissatisfaction. Avoid these 10 common survey pitfalls when soliciting customer feedback. Read more

Surveys Are Not a Crystal Ball
By: Georgeta Solomitchi-Lester

There are seven ways you can improve your chances of successfully using surveys to predict the future, but they are not a crystal ball. Read more

Contact Fields vs Survey Questions?
By: Dorian Rosen

Determining whether respondents should enter information into their Contact Profile or as survey questions is an important decision to make. To help decide which is best for your project, ask yourself these three questions. Read more

Don't Listen to Customers
By: Sherrie Mersdorf

One of the things you should do to be innovative is step back from user feedback. Remember: its not the job of the customer to create a great product, but it is your job. Read more

10 Tips to Maximize Survey Response Rates
For the majority of cases, more responses means more data reliability and confidence in the results. This means we need to do all we can to maximize the response rates for our survey campaigns. Everything from properly targeting respondents to questionnaire length to what you do with results can impact your response rate.

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