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Popular Blog Posts |
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Events and Surveys Should go Hand-in-Hand |
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By: Susanne Ross |
Planning an event is no easy task. Organizing endless details regarding venues, speakers, travel logistics and entertainment costs companies time and money. To make sure your attendees have the best experience possible, collect feedback before, during and after your event.
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Motivation Gap: Keep a Multi-Generational Workforce Engaged |
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By: Alli Whalen |
Differences between Baby Boomers, Gen X, and Gen Y are pronounced in the workplace, presenting a conundrum for any organization: How do you keep employees shaped by different generational experiences equally engaged? Collect their feedback to identify key engagement drivers.
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Building a Research Community |
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By: Greg Timpany |
Just what is a research community? Imagine a place where customers or prospects have agreed to receive surveys and other content in exchange for perks. Not only can this provide your organization with an unparalleled level of market insight, it can also be cost-effective.
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Surveying with The King (of Comedy) |
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By: Matt Eisenberg |
All right team, name a popular game show in which surveys are central to its premise. Survey says…Family Feud! That’s right, the show dominating most of the Game Show Network's programming, hosted by comedian Steve Harvey, can teach us a lot about survey best practices.
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Learn from Other's Mistakes: Customer Service Fail |
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By: Susanne Ross |
We’ve all been there. Whether it’s your cable company, phone company or different service provider, there’s most likely been a time where you felt like a confused and frustrated customer. Fortunately, you can learn from these experiences when it comes to your own customers.
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Part 2: How to Recruit 3 Types of Survey Support |
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By: Alli Whalen |
In Part 1 of this two-part blog series, we discussed the importance of recruiting executive buy-in and a project owner for your survey programs. Now, we'll focus on recruiting support from respondents. This begins by raising awareness and making smart survey design choices.
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Radio Buttons vs. Dropdown Menus |
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By: Greg Timpany |
When it comes to survey questions, radio buttons and drop down menus achieve the same purpose--both allow customers to select an answer from multiple options. But the question remains, which style is more likely to get a higher response rate from your survey participants?
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