 Common Survey Pitfalls: Leading Questions
When we're writing questionnaires, we want to make our concept, product or organization look good. This can cause us to write questions that lead respondents to a particular answer. There should never be a right and wrong answer to a feedback question, it leads to unreliable data. 
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| POPULAR BLOG POSTS | | 5 Tips for Getting Customer Feedback How well do you know your customers? Conducting customer research and collecting feedback can sometimes be harder than it should be. Get started down the right path of meeting your customer satisfaction goals with these tips for collecting feedback from customers. Read more |
|  What's a Good Online Survey Incentive?
You (the company) should be honored I (the survey respondent) took the time to provide you with customer feedback. Sometimes it's necessary to offer an incentive to survey respondents. But what's the right incentive?
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| Stepping Back from Client Feedback Executives need to step back from users to be truly innovative. At first glance, it seems counterintuitive to step back from your users, but hear me out. Read more |
|  78% Switch to a Competitor Because of Poor Website Performance
Once you lose someone due to poor website performance, there's a good chance they're gone forever. Ouch. If your online surveys have performance issues, that's also going to reflect on your organization. Read more |
| How to Make Your Online Surveys Better To help counter abandonment issues, keep these four tips in mind: set your objective first, make it flow, think user-friendly and pre-test your survey. Read more |
|  Not So Serious Surveying!
We don't have to make survey questionnaires dry and boring. Web survey forms should keep participants engaged, so making survey questions entertaining and not so serious is one way to ensure higher response rates. Read more |
|  Market Research Defined: Response Error
Response sampling errors arise when respondent survey answers are incorrect. Measurement, recording and analytical errors generally make up response sampling errors. Read more |
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Over 1,000 Organizations Adopt Cvent’s Web Survey Solution in '09 Over 1,000 organizations adopted Cvent’s online survey solution last year, helping to achieve record-setting sales for the company. Organizations such as L.L. Bean, the Department of Veteran Affiars, HSMAI - Dallas/Ft. Worth and Columbia University can now streamline the way they collect feedback and timely business intelligence.  |
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