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In This Issue |
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Do Incentives Matter?
By: Greg Timpany |
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In our busy society, there seems to be less time for the smaller things. This is a trend negatively impacting survey response rates, and unless you are lucky enough to survey a rabid fanbase then response rates will always be a concern. Are incentives the right answer?
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How Do You Define Social CRM
By: Kathryn Calderone |
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Trying to concretely define social customer relationship management is tricky, as a simple Google search will show. There's no one definitive and explicit meaning, so much as a conglomeration of opinions and buzzwords. We found one definition that seems to fit.
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The Almighty 'Other'
By: Greg Timpany |
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No matter how well category lists are constructed there are always those respondents who believe they don't fit within the mold. Find out why this 'Other (please specify)' option has been added into the repertoire of all online survey applications, and how you should use it.
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Customer [Self] Service
By: Kathryn Calderone |
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Your cell phone can be used for just about everything these days, from paying bills and baniing to finding a place to eat, or ensuring you locked your front door - from the other side of the country. Can it also help strengthen your customer relationship management strategy?
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Testing Using the ABCs
By: Greg Timpany |
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At one point we all learned our ABCs. With the pace of change currently increasing in the marketing research world we are now in need of a refresher of the concept of A/B testing. See how this tried-and-true concept can be applied to the world of market research practice.
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Best of the Blog: Happy 4th Birthday!
By: Sherrie Mersdorf |
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The Survey Blog turned 4 this month! Reflecting back over the last year, we wanted to share some of our favorite posts from the last year. These entries hit on a variety of topics, including tips, tricks and innovations in survey technique we think you'll find useful. Enjoy!
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Grids Gone Bad
By: Greg Timpany |
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One of the great advantages of an online survey platform is its ability to easily create gridded questions. As critical as this question type is, there are those who struggle with creating a grid that is both comprehensive and easy on the respondent's cognitive process.
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