POPULAR BLOG POSTS
Once upon a time, some people actually believed that social media would replace job boards. Now, there are some who believe the same about social media research and traditional surveys. Is social media research a one-stop shop for market research?
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No professional practice can grow without referrals, knowing how to establish and maintain strong client relationships is the secret to lots of referrals. This article outlines seven tips to drive client satisfaction scores to the top of your class.
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One of the biggest mistakes an organization makes when measuring customer satisfaction is viewing it as a one time event. Instead, customer satisfaction measurement is actually a journey. It can be quite a hike from the base to the Customer-Centric peak.
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Market research, like bread, can become stale. Quite often these studies are critical elements to larger go or no-go decisions. Using three techniques we ensure our studies don't go stale: periodic project review meetings, creating a story and flexibility.
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What are you doing to make sure none of your employees have mentally quit and are just waiting for a new opportunity to come along? You should always be thinking about ways to "re-recruit" your current employees everyday.
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If you want to gain your target audience's trust, you must back up every statement in your marketing communications. An easy way to do this is to include customer survey data in your copy.
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The #1 reason why professionals host webinars is to generate leads. The biggest mistake we make is not developing webinars that meets participant's needs. To avoid this costly mistake, include a pre-event survey to identify key issues.
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