Conducting market research and uncovering customer insights is critical for every organization, but we don't always have the same budget as some of the mega brands do. These tips will help you collect the information you need, without putting you over budget.
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If 120 people had a negative opinion of your brand and only 160 had a positive view, would you feel good about that? If only 80% of your customers are satisfied, then you're pretty close to that relationship. There are three major actions you can take to turn those 20% into satisfied customers.
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Setting objectives and goals, comparing demographics, testing your survey carefully and recommending action are some of the critical pieces to spelling success for any market research project. How does your team spell success?
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Deciding between sub-questions and branch logic isn't always a clear choice. When you begin to create a survey with logic, you should ask yourself two critical questions. The answers to these questions will help you decide if a sub-question is the right way to go.
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How engaged your employees are, how well you listen to their feedback and give them what they need to succeed directly impacts their performance. Overcoming the mindset that employees can just work, work, work! can be quite a challenge.
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This simple case study outlines how Simply Hired implemented an employee satisfaction survey program that has continually led to improved employee satisfaction. The key to the story: managers take their employees' feedback seriously.
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It doesn't matter how satisfied your employees are or what your customer loyalty rating is, mistakes will happen and you will disappoint customers. However, following AAAAA guidelines, a disappointed customer doesn't mean a goodbye. Turn the disappointing experience around correctly, and you'll have a customer for life.
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