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EIC's Weekly Update brings you the buzz of what is happening in the worlds of health, science and EIC!
 
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PRISM Airings Continue
18 PRISMSo far we have reached over 758,000 people through airings of the 18th Annual PRISM Awards Showcase and have made 3.9 million impressions on social media! The PRISM Showcase is still available to watch online at MTV and EICtv.

The End of an Era
ParenthoodThe series finale of Parenthood, which has won five PRISM Awards from Entertainment Industries Council because of its accuracy and genuine style of depicting mental illness and substance use recovery, aired Thursday, January 29th. Starring PRISM Award winners Craig T. Nelson, Peter Krause, Monica Potter and Max Burkholder (in his PRISM Award­-winning role as Max Braverman, a child growing up with Asperger’s syndrome), the NBC series brought into viewers’ homes and lives honest conversation about depression, substance use, mental health, aging, cancer and more. Watch Craig T. Nelson, Peter Krause and Sam Jaeger discuss the importance of authentic mental health portrayals and Parenthood here.
 Rebooting PTSD Depiction Suggestions
ptsd coverThis past Friday, Got Your 6 announced the launch of 6 Certified with special guests Bradley Cooper (American Sniper and Silver Linings Playbook) and First Lady Michelle Obama and a panel moderated by Bruce Cohen, producer of Silver Linings Playbook. EIC, an Entertainment Partner of Got Your 6, rebooted Picture This: Post-Traumatic Stress Disorder in promotion of accurate portrayals of PTSD for veterans and civilians alike. Learn more about this campaign here and download Picture This: Post-Traumatic Stress Disorder. 
 SET Advisor Gets Noticed for His Pawesome Photo
Leland Melvin dogs
Astronaut and #SETAwards Advisor Leland Melvin took the internet by storm this week for what is being described as "The Best Official NASA Portrait" by dogs and space lovers everywhere! People, FAIL Blog and Buzzfeed all highlighted the photo and Melvin's comments this past week. Leland Melvin is a Science, Engineering and Technology Advisor with EIC and is the Host of Lifetime's Child Genius. You can watch him on EICtv here!
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