|
Popular Blog Posts |
| |
 |
Consider How You Measure |
|
By: Greg Timpany |
Scales in market research share a similar purpose with those
devices found in bathrooms, gyms and doctor's offices. They
are all designed to measure. Here are some tips for building
the perfect scale and how you can use these best practices
to achieve better results.
Read More |
| |
|
| |
|
 |
Are You Just "Keeping Score" or Are You Changing the Game?
|
|
By: Sherrie Mersdorf |
Many organizations make the same feedback collection mistake,
whether it's employee feedback, customer surveys or training
assessments. They do it just to keep score and backwards
record keep. It's a feel good activity, but is it doing
them any real good in the long run?
Read More |
| |
|
| |
|
 |
Q and A is Every Researcher's Job |
|
By: Greg Timpany |
As we look for new and innovative ways to meet our sampling
needs many of us have turned to incentivized panels to fill
our project goals. The majority of these panels incent their
members for response. See why there's been much concern
over the impact of this method.
Read More |
| |
|
|
|
| |
|
|
|
| |
|
| |
|
 |
Survey Reporting Tips |
|
By: Susanne Ross |
The primary reason to run surveys is to get the right information
and insights from your respondents – and use the data you
collect for long-term strategic decision-making. In the
end, you want to find technology that will help you collect
the most accurate, useful data.
Read More |
| |
|
| |
|
 |
Being a Proactive Marketer Requires Data |
|
By: Greg Timpany |
The advent of CRMs, marketing automation, and big data should
mean numerous targeted opportunities to reach out and make
a difference with your customers. Are there opportunities
your organization is not capitalizing on because no one
has taken the time to explore the data?
Read More |
| |
|
| |
|
 |
|
Collecting Employee Feedback that Matters: How Are
You Doing? |
|
By: Susanne Ross |
Do you know if your employees are happy? It's a
fact that engaged employees do improve your bottom
line. Happy employees = happy customers. So what's
the secret to keeping your employees engaged? There's
no magic formula, it all boils down to one simple
solution: ask them.
Read More |
|
| |
|
| |
|
 |
|
NPS Needs a Little Help from its Friends
|
|
By: Greg Timpany |
The Net Promoter Score (NPS) has long been
touted as the one number businesses need
to grow to build success. Is putting your
faith in a single number the best way to
predict future sales? That's a BIG question.
Here's how NPS can be used to produce more
valuable insights.
Read More |
|
|