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Smart Scanning: An Intro to QR Codes in Hotel Marketing
By: Laura Wilson |
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Consumers aren't just scanning barcodes at the grocery store self-checkout anymore. The popularity of QR Codes or "Quick Response" codes is exploding in the US, and hotels can easily take advantage of this trend to increase engagement with your hotel, up the "wow" factor of your hotel's marketing, and even get more group business.
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5 Steps to Successfully Collect Customer Insights that will Increase Group Business
By: Sherrie Mersdorf |
I can't remember the last time I stayed at a hotel and did not receive a post-stay survey asking about my experience, everything from friendliness of the front desk to cleanliness of the room, and even how well I thought the WiFi worked. In many organizations, hotels included, this transactional survey is tied back to information within the CRM system to give decision makers a full 360 degree view of the customer. In hyper-competitive industries, having a Voice of the Customer program that delivers a 360 degree view of customers is a competitive advantage that leads to more business.
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Maritz Travel Company Taps Cvent for Meeting and Event Management Technology
By: Cvent News Room |
Maritz Travel Company, a premier provider of meeting, event and incentive (ME&I) travel management services, has chosen Cvent's registration and sourcing platform for use with its clients. With Cvent's technology, Maritz is uniquely positioned to help clients implement ME&I programs that present powerful experiences for attendees, maximize cost savings and deliver measurable business results.
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Making the Most of Short Booking Windows
By: Karen Brost |
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Short booking windows for group business are here to stay. While this predicted long life of short booking windows may not be welcome news, it can lead to huge new business opportunities for properties that are prepared to adapt.
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6 Tips to Drive Better Post-Decision Debriefs
By: Donna Kastner |
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We charge ahead with gusto to respond to group meeting RFPs. Numbers are crunched, conversations take place, bid responses are prepared, and finally, a winner is declared. If we don't make it to the winner's circle, many sales people cut loose and start chasing down the next opportunity. Big mistake.
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How to Begin Managing Your Hotel's Online Reputation
By: Laura Wilson |
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Like it or not, perception is reality. If someone does a search for your hotel online, what will they see? In an ideal world, they will see links to your website and positive content about your hotel. As ratings websites become more and more ubiquitous it is important to have a strategy and resources in place to address negative feedback that is raised and engage in the conversation.
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Cvent Supplier Network Best Practices: Copy Meeting Room Assignments
By: Cvent Client Services |
Detailed proposals win more group business, but they can also take more time to complete. Many clients are busy and would like to streamline the proposal response process so they can spend more time focusing on their hotel marketing strategy and increase room block bookings. Here is a great best practice tip to save time without scrimping on quality!
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Hotel Demand Strong for Remainder of 2011
By: Karen Brost |
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Hotel demand will continue to be strong for the remainder of 2011. This trend was indicated in the September 2011 North American Hospitality Review conducted by business intelligence provider TravelClick, Inc.
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