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| In This Issue | {%IF:EVALUATE(ExampleContactType) NOT EQUAL_TO "CLIENT"%} {%ENDIF%} {%IF:EVALUATE(ExampleContactType) EQUAL_TO "CLIENT"%}{%ELSE%} {%ENDIF%} |  |  |  |  | | Sign up for Training | Learn how to effectively use the Cvent Web Surveys tool. Whether you need a refresher on creating and managing surveys or accessing reports and building presentations, we have a training class for you.
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Rank and Rate Your Way to Customer Insight
By: Greg Timpany |  | What is really important to our customers and prospective business partners? In survey research, this question becomes even more critical in a slow-growth economy. There are multiple paths we can take to reach an answer, and one in particular we found very interesting.
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Crossroads in Training
By: Sarah Bohnenkamp |  | Have you ever co-facilitated a class? It can be a challenge for a variety of reasons, but when you have two people who love what they do, and who share the same goal of creating a memorable experience for their audiences, it can be unforgettable. Here are the benefits.
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Embracing Your Fears
By: Kathryn Calderone |  | While teenagers and celebrities are embracing social media more than ever before, many companies are still afraid to make the leap into the Twitterverse, Facebooksphere, or any other social sharing gathering place. Now's the time to face your fear and dive in!
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How Long is Too Long?
By: Greg Timpany | Just how long is too long for a survey? This is a critical question that we market researchers must ask ourselves when we design surveys. What makes this critical is that society is becoming (or has become) fixed on instant gratification. So, what's a good yardstick to follow?
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Email Best Practice Survey
By: Greg Timpany |  | What does B2B market research have in common with our general marketing colleagues? We rely on email as a tool for lead generation and other marketing tactics. A recent survey suggests email isn't dead yet, and is in fact still in invaluable asset to our efforts.
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VIDEO: Tips for Making the Most of Your Customer Service Data
By: Sherrie Mersdorf |  | Many companies wrongly assume customer service data discussions exclusively involve performance metrics. While this is important, your company produces a huge swath of useful information from the customer service desk. You just need to figure out what and how to use it.
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Drop Down or Go Vertical
By: Greg Timpany |  | In questionnaire creation we have options. One is to select between a drop-down list, a vertical display or a horizontal display. Each has its advantages and can be applied to both single and multiple select questions with some minor differences. Which is best for you?
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