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Popular Blog Posts |
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Keeping an Eye on What is Important |
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By: Greg Timpany |
What's statistical significance? The core of our survey
data analysis should be directed toward generating consumer
insights that are both meaningful and actionable. In order
to achieve this joint goal we have to keep our eye on significance,
both statistical and managerial.
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AWKWARD! Avoiding Awkward Moments in Employee Feedback
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By: Sherrie Mersdorf |
Collecting feedback from employees and asking the right
questions can be difficult. And, let's be honest, sometimes
it's downright awkward! But it's critical if you want to
improve employee satisfaction, loyalty and retention. Check
out what NOT to do before you start.
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Taking a Random Walk |
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By: Greg Timpany |
It has been said many times that randomness is next to godliness
in the world of experimental design. Extend this thinking
to the structured world of survey research as well. In this
post we'll look at two methods for incorporating randomness
into your online survey design.
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New Release Highlight: Introducing Survey Chapters |
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By: Susanne Ross |
Organize your web survey questions and control survey flow!
Here's how: Our Web Survey new release includes a Chapters
feature. Survey chapters can be used to provide a better
structure to your survey, and help you personalize it more
in order to gather more actionable data.
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Ad Testing 101 |
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By: Greg Timpany |
Not too long ago advertising testing involved sitting large
numbers of people in a room and showing them ads embedded
in pilot television shows with a pre-exposure survey and
a post-test assessment following the programming and ad
exposure. My how things have changed!
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Measuring Work Personalities |
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By: Greg Timpany |
The impact that a well-oiled and actualized workforce can
have on organizational success are well documented, as are
the internal effects of building teams with synergistic
personalities. See why keeping a pulse check on your employees
is indeed vital to your success.
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Know Thy Competition! |
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By: Greg Timpany |
Competition can come from both global competitors
and those right in your back yard. Keeping ahead
of the competition requires diligence and a concerted
effort. Be prepared to bring resources to the table.
However, at the end of the day, the benefits will
exceed the effort.
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