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Popular Blog Posts |
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The Emotional Dimension |
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By: Greg Timpany |
Online survey platforms allow for the ability to test various
advertising messages and formats easier than ever before,
including ads for print, online (or TV), and radio. In this
post we examine the method for evaluating ads based on their
emotional content.
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The 411 on Dynamic Scoring |
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By: Susanne Ross |
With the new Web Survey release in May, we added dynamic
scoring. Through the use of chapters (grouped questions
with common attributes), survey authors can dynamically
score respondent’s answers. Find out how to use this to
your advantage.
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Do We Agree? |
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By: Greg Timpany |
So what is a Likert scale anyway? If you have been
in market research, or any form of survey research, for
any length of time you have no doubt come across the ubiquitous
Likert scale and its strongly agree to strongly disagree
framework. Now make it work for you.
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The Art of Asking and Connecting with Customers [TED Inspired]
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By: Sherrie Mersdorf |
If you connect with your customers, online and offline you'll
start to build a community. Surveys are one sure way you
can gain loyal fans, customers and advocates. In this TED
talk you'll see how the power of feedback can help you build
your own powerful community.
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Categories Gone Wild |
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By: Greg Timpany |
Too many categories can easily confuse your respondents
and add to the amount of time needed to finish. Not enough
categories and you will unnecessarily limit your analysis.
How many is too many? This depends upon the project’s goals,
but here's a good benchmark to follow.
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Happy National Employee Health and Fitness Day
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By: Susanne Ross |
Though it’s only recognized once a year, it’s important
for businesses to realize that instituting health
and wellness programs are a wise investment: employees
that are in good health will perform better than
those who aren’t. Ready to get started on your own
initiative?
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Crafting Community Surveys |
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By: Greg Timpany |
What makes a community? Well certainly it
is a collection of unique individuals who
call a single place home. It's also a collective
of residents and businesses who work together
to build a community that can thrive. A
community attitude survey can help them
get there.
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