August 2014 - Group Business Now
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Hotel Marketing for the Back-to-School Season Hotel Marketing for the Back-to-School Season
By: Junvi Ola
It's no secret summer is peak travel season, but just because it's coming to an end doesn't mean that business has to taper off. Learn how hotel marketers can tailor their efforts to reach late-season vacationers and parents traveling to move their children into college.
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Ideas to Increase Bleisure Hotel Business 8 Ideas to Increase "Bleisure" Hotel Business
By: Sarah Vining
More and more business travelers are opting to extend their reservations and transform their trips into leisure vacations. This "bleisure" business is a major trend that hotels are beginning to capitalize on. Here are eight ideas to boost "bleisure" travel at your hotel.
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How Fear of Missing Out Sells More Hotel Rooms How "Fear of Missing Out" Sells More Hotel Rooms
By: Junvi Ola
We've all experienced the effectiveness of scarcity marketing when we snag a seat at a sold out event or grab the last item on a sale rack. Savvy hotel marketers can use this tactic to compel travelers on the fence to make a reservation by emphasizing limited time offers.
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Spice up your Profile with Renovations Spice up your Profile with Renovations
By: Cvent Client Services
Recent hotel renovations make great selling points when advertised correctly. One of the best ways to do this is to update your property's profile on the Cvent Supplier Network. Read up on the best ways to highlight recent renovations and drive planners to your new space.
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In-Person Strategies for Boosting your Hotel's Online Reservations In-Person Strategies for Boosting your Hotel's Online Reservations
By: Junvi Ola
We all know that reservations booked directly on your hotel's website are the most profitable, but online advertising isn't the only way to drive people to your website. Here are some easy in-person methods to add to your marketing plan and increase your website's bookings.
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What these Successful Hotel Professionals do every Morning will Help You What these Successful Hotel Professionals do every Morning will Help You
By: Sarah Vining
There’s something that can be said about the way people start their day, particularly, successful people. We can learn a lot from their routines. Take a look at the morning rituals of several prominent hotel professionals, and get some tips on how you can be more productive.
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Does Email Marketing Have a Brighter Future Than Social Media?
Does Email Marketing Have a Brighter Future Than Social Media?
By: Sarah Vining
During the social media boom, companies thought consumers didn't want to be bothered by emails anymore; however, recent research shows email prompts purchases three times more often than social media does. Here are secrets for successful hotel email marketing strategies.
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