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STIAL
Upcoming Events
"Association Trends"
Tuesday, January 19th
11:15 am to 1:00 pm
Renaissance St. Louis Airport Hotel
Click Here to Register
"Ignite Your Non-Dues Revenue"
Tuesday, February 16th
11:15 am to 1:00 pm
Dates and topics may be subject
to change.
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STIAL Membership
Don't miss out! Renew or join today by clicking here.
Individual Association Professional Membership - $199
Association Membership - $1,020
All staff of the association are members of STIAL!
Business Partner Individual Membership - $245
Business Partner Corporate Membership - $345
Two individuals may be designated as contacts from the company.
Sponsorship Opportunities
Click here to download the
current sponsorship packet.
Advertise in
TIP of the Month
Three Months - $50
Six Months - $275
Twelve Months -$500
Tip
of the Month is emailed to over 700 Association Professionals each
month. Advertising includes your logo hyperlinked to your website.
Thank you for your support.
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"To Inspire People"
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Feeling Listless?
Here are some helpful tips to perk up your messages!
Your success starts and ends with your prospect mailing list.
It's a fact tested and proven repeatedly, that 50% of measurable responses track to the prospect mailing list, 30% track to the specific offer, and 20% track to creative (copy and design). So focus on the largest variable—lists—and instantly perk up the impact of your communications.
A mailing list can be postal addresses, email addresses, or social media contacts. All are valuable resources used to deliver a message to the desired audience.
Whether your message relies on postal mail, email, Instagram, Facebook, LinkedIn, or word-of-mouth, measurable success comes from the ability to put your message in front of those who will respond favorably to your offer by taking the action you have mapped out for them.
No matter how much wordsmithing goes into a beautifully written appeal, how much world-class design enhances the beauty of the offer, how much sweat-equity pushes the communication out through multiple channels...if it's not received by the right audience, then it's that tree falling in the forest that no one hears.
It's that simple, but also that complicated.
Source:
The preceding is reprinted with permission from Marketing General Incorporated, www.marketinggeneral.com
Have TIP, Will PRINT!
Please email to stial@qabs.com. All TIPS should be around 400 words or less. For more information, click here .
FREE Lunch! - Submit a
TIP and your name will be entered in a drawing for a free lunch
registration to a STIAL Monthly Meeting
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