Having trouble viewing this? Click here to open in a browser window
header
  

In this Issue:

bulletCommon Survey Pitfalls: 5 Common Net Promoter Score Mistakes
bulletPopular Blog Posts
sub-bulletSurvey Design: Five Questions to Answer Before You Start
sub-bullet3 Tips for Collecting More Testimonials with Surveys
sub-bulletFive Roadblocks to Survey Response Rates
sub-bulletWhat Makes a Sample Size Large Enough for my Survey?
sub-bullet5 Ways to Integrate Social Media & Customer Surveys
sub-bulletEliminating Market Research from the Budget: An Expensive Mistake
sub-bulletSimple. Short. Specific. How To Write A Good Survey
bulletCvent's Management Team Wins Coveted American Business Award

JUNE 2010
home
 
Subscribe
Twitter
Deals
border

checkmarkCommon Survey Pitfalls: 5 Common Net Promoter Score Mistakes

The Net Promoter Score is often referred to as the "Ultimate Question." It's a powerful, yet simple measurement of customer satisfaction and loyalty. While Net Promoter results can be extremely meaningful once you implement change from results, there are five common mistakes made when it comes to transforming Net Promoter data into meaningful action.
Read More

 
border-1


POPULAR BLOG POSTS

 
Cvent Video
 

Special Offers:
Receive a $50 Amazon.com Gift Card when you view a product demonstration!
Click here to sign up!

 
Cvent on Facebook

Survey Design: Five Questions to Answer Before You StartSurvey Design: Five Questions to Answer Before You Start
By: Joanne Simonis

Whether you decided you needed to conduct a customer feedback survey or it was mandated by your board, make sure you ask these five questions before ever setting pencil to paper to write survey questions.
Read More

3 Tips for Collecting More Testimonials with Surveys
By: Sherrie Mersdorf

Using customer surveys to collect customer reviews and testimonials is a great idea. Research shows buyers are more likely to trust a recommendation from their peers versus company marketing materials. Keeping these three tips in mind will reduce your abandonment rate. These tips also apply for employee surveys and recruitment.
Read More
try

Five Roadblocks to Survey Response RatesFive Roadblocks to Survey Response Rates
By: Joanne Simonis

A low response rate not only reflects poorly on the research project but can also be viewed as a general lack of belief in the organization's intention to listen. When it comes to employee surveys a 65-75% response rate is good, 80-90% is awesome. Identifying potential roadblocks ahead of time will help you achieve your maximum response rate.
Read More

What Makes a Sample Size Large Enough for my Survey?
By: Tyson Gingery

Unfortunately, this common question does not have a single answer. There isn't a "correct" size or minimum number of responses appropriate for all survey designs. However, there are five tips to help guide researchers to the ideal sample size.
Read More

5 Ways to Integrate Social Media & Customer Surveys5 Ways to Integrate Social Media & Customer Surveys
By: Mena Yousef

Social media is all about being a part of the conversation. You need to listen and react. Very similar to conducting a survey. Mena outlines five ways to integrate social media into your next customer survey campaign.
Read More

Eliminating Market Research from the Budget:
An Expensive Mistake
By: Linda Bains

In a tight economy, companies face budget cuts and sometimes consider eliminating the market research budget. While it may seem an easy and non-detrimental way to improve the company's bottom line in the short-term, it can prove to be a faulty decision with expensive consequences in the long-term.
Read More

Simple. Short. Specific. How To Write A Good SurveySimple. Short. Specific.
How To Write A Good Survey
By: Joanne Simonis

Words and phrases can mean different things to different people. One of the challenges in questionnaire design is writing questions every respondent interprets the same way – the way the survey author intended. These eight tips will help you write questions that collect meaningful data.
Read More

border

Cvent's Management Team Wins Coveted American Business Award

Cvent was chosen as the 2010 American Business Award winner for Management Team of the Year. The American Business Awards program, also known as the Stevies®, is the only national, all-encompassing business awards program in the United States and recognizes outstanding performance by executives and organizations across the country. In addition to Management Team of the Year, Cvent was also selected as a finalist for: Best Overall Company – Up to 2,500 Employees, Executive of the Year – Computer Services & Software, and Customer Service Department of the Year.
Read More

 
footer
 

Cvent.com | Subscribe | Twitter | Webinars | Web Surveys Free Trial

 

Connect with Cvent:spacetwitter-logofacebook-logoyoutube-logolinkedin-logoflicker-logo

Cvent Inc. 8180 Greensboro Drive, Suite 450 | McLean, VA 22102, Privacy policy
To ensure you receive our monthly newsletter, please add news@cvent.com to your address book.
If you prefer not to receive future email from Cvent Inc or change your subscription options,
please manage your profile here
Was this email forwarded to you? Subscribe to our newsletter here


 

Cvent - Web-based Software Solutions