View Web Version | View Text Only Version     Popular Blog Posts   [Webinar] Identifying the Value of Survey Programs Versus Survey Projects By: Susanne Ross The difference between a program and a project might seem small, but when it comes to collecting feedback, it's not. Join us for a webinar on "Identifying the Value of Survey Programs vs. Survey Projects," and learn how programs can help your organization in the long term. Read More         Measuring Frequency of Usage By: Greg Timpany Usage frequency is a critical variable to marketers. Frequent users of products tend to look and behave differently than low frequency users. Understanding these differences can help guide a strategy that maximizes revenue and profitability. Here's how to measure frequency. Read More         Scale Design: Low to High or High to Low By: Greg Timpany Scales are used to measure the intensity of respondents' feelings toward an attribute or attitude, so their construction must be done so that it doesn't eschew results. Read about some scale design factors to consider, like the number and direction of your scale points. Read More                 Keys to the Good Life - How to Survey Lifestyle Elements By: Greg Timpany Marketers in the entertainment, culinary, and travel industries can use surveys to determine how important certain leisure activities are to their prospects and customers. Find out some examples of questions you can use to capture lifestyle-related data from respondents. Read More         Compare Your Survey Sample to U.S. Census Data with Data Ferrett By: Greg Timpany The U.S. Census is the go-to source for population and demographic data. It helps market researchers ensure their sample sizes are representative. Recently, the Census Bureau created Data Ferrett, a tool which makes this process significantly easier for market researchers. Read More         Maximizing Reach with TURF Analysis By: Greg Timpany So exactly what is TURF analysis? TURF, or the Total Unduplicated Reach and Frequency, is a technique used by product marketers and media planners to estimate their market or media potential. Find out how you can use this analysis method and how it can benefit your organization. Read More         [Infographic] Survey Programs vs. Survey Projects By: Susanne Ross Not all survey initiatives were created equal. In fact, there's a big difference between hastily contrived one-off surveys and well-thought out plans to collect actionable feedback. Check out this infographic and learn why you should turn your survey projects into programs. Read More         Address: Cvent Inc. 1765 Greensboro Station Place, 7th Floor. Tysons Corner, VA 22102. | Privacy policy To ensure you receive our monthly newsletter, please add news@cventfeedback.com to your address book. Was this email forwarded to you? Subscribe to our newsletter