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Popular Articles |
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New Research: How Do Event Planners Choose a Venue? |
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By: Sarah Vining |
There's been a lot of recent studies regarding how B2B purchasing decisions are made. These findings are especially important for hoteliers looking to increase their group business. See how you can alter your marketing strategy to influence planners and win more business.
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The 3 Essentials for Hotels on Instagram |
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By: Junvi Ola |
More than anyone, travelers are intrigued by real-life photos when making purchasing decisions. That’s why the visual appeal of Instagram is one of the most attractive and effective tools in a hotel's marketing arsenal. Explore how this platform can be used successfully.
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Dissecting the Algorithm Behind your Hotel's Reviews and Rankings |
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By: Sarah Vining |
Hotel guests read between 6-12 reviews before they book a hotel. This means TripAdvisor, Yelp, and Goole Hotel Carousel play a major role in determining where guests and planners decide to stay. It's extremely important to understand what affects your ranking on these sites.
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How to Re-engage Previous or Potential Guests Using Facebook Custom Audiences |
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By: Cvent Client Services |
Wish your hotel’s Facebook ads could target specific people (other than your own Facebook followers), such as visitors who've stayed in your hotel previously or those who've shared their contact information on your website? With the new Facebook Custom Audience, you can.
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Group Business Marketing Tip: Work with your CVB, and Reap the Benefits |
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By: Cvent Client Services |
Keeping your convention and visitors bureau (CVB) involved in the proposal process is important because CVBs can offer additional benefits and incentives that help win planners' business. See how Cvent makes it easy to include CVBs in your normal proposal creation process.
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Outsourcing Social Media: Should Your Hotel Do It? |
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By: Junvi Ola |
Social media is a necessity when it comes to marketing hotels online – that's clear. Now, the question you have to grapple with is: who is going to handle it? Here are pro's and con's to consider when deciding whether you should keep it in-house or outsource to an agency.
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Cvent’s Supplier Network Team Seeks Hospitality Professionals |
Know anyone in the hospitality industry looking for a new opportunity? We are hiring positions for our Supplier Network product line, specifically a product marketing manager with previous hospitality-related experience. Apply today!
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