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Popular Blog Posts |
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Using Weights to Give our Data a Workout |
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By: Greg Timpany |
The practice of weighting is done after survey data has been collected, and assigns greater emphasis to some sub-groups and lesser emphasis to others, a key to collecting usable feedback. Find out how weighting works and can help achieve more actionable results right away.
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![Crimes in Survey Design [Webinar]](https://custom.cvent.com/1821B66774B44496B086C9EBE21D619A/pix/17252ceaacf24ce690ddc69460b87d2b.jpg) |
Registration is Open: Crimes in Survey Design [Webinar] |
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By: Susanne Ross |
Understanding the nature of the crimes of survey design enables us to create questionnaires that meet our goals and are respectful of the respondent’s time. Join us for a webinar on March 6 to learn what the top crimes in survey design are and how to right the wrongs.
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Pricing Research 101 |
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By: Greg Timpany |
For-profit companies operate under a profit maximization strategy which is dependent upon multiple factors. Understanding your current (and prospective) markets’ view on pricing is a key driver of revenue and profit margin. See how your surveys can help get you answers.
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Raise your Survey Response Rates |
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By: Susanne Ross |
Surveys are only as good as the responses they collect. For the most accurate sampling of data, you need your surveys to get high enough response rates to mitigate outliers, analyze trends and enable you to draw significant conclusions. Here are a few tips to try out.
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Communication is a Two-Way Street |
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By: Greg Timpany |
Research communities afford the researcher quick access to market opinions. They can be a cost saver as well. Communities created for research purposes are living entities and need care and feeding if they are going to live to their fullest potential. Ready to start yours?
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The Art and Science of Asking Questions |
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By: Greg Timpany |
Asking questions is what market researchers are trained to do, and our inquiries are the key to unlocking the vault in the consumer or prospects’ minds. While simply asking questions may seem common place, there are both art and science components to the process.
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Testing Prices One at a Time |
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By: Greg Timpany |
As mentioned in a previous post, there are several survey-based methods for testing the market’s perception of price. Monadic price testing in one such method, and is a valuable tool for providing researchers with a relatively pure means for assessing price sensitivity.
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