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Popular Articles |
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The Worst Survey Crime |
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By: Susanne Ross |
There are many crimes that take place when designing a survey, but there’s one that’s worse than any others. If you commit this crime, you're essentially making your survey useless. I bet you're wondering what this horrible crime I’m talking about is, aren't you? Read on.
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A Nickel Here a Dime There |
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By: Greg Timpany |
Surveys can be used to assess opinions on our messaging and the propositions we put forth into the market. We should always leverage statements that resonate with the thought process of our consumers and prospects. This is where consumer and B2B market research comes in.
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Preventing Respondent Frustration |
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By: Greg Timpany |
Multiple response questions, where the respondent can select any or all options, are an extremely valuable question format. However, there's a downside: If not handled correctly they can lead to an early exit from the survey. Here's how to prevent the dreaded drop-off.
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Customers Keep No Secrets |
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By: Julia Theus |
A 2013 Customer Rage Study found that since 2011, the percentage of dissatisfied customers who rant about poor customer service on social-networking sites has almost skyrocketed. Make sure that your customers do not tarnish your organization's name on social media.
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Balancing Competing Demands |
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By: Greg Timpany |
Regardless of whether you work in an internal market research department or if you are on the agency-side, you will be faced with competing demands at some point in your career. The secret to success is finding the ideal balance. Here's how to find balance in your role.
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Webinar Q&A: Crimes in Survey Design |
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By: Mike Phillips |
Recently, we hosted the Crimes in Survey Design webinar. We had many great questions come in but we did not have time to answer them all during the webinar so we’ve answered them here. If you missed the webinar or would like to watch it again, the recording is available in this post.
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The Value of an Anonymous Survey |
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By: Susanne Ross |
Gathering employee feedback is important for gathering insights into what motivates our employees, what impedes their growth, what they love/hate, how they feel about the office environment, benefits, etc. Check out our video for the wrong way to collect employee feedback.
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