|
Popular Blog Posts |
| |
 |
Giving a Gift: Incentive's Place in Survey Research |
|
By: Greg Timpany |
To give, or not to give? The concept of content gifts, as
a form of advertising is an increasingly viable method for
reaching customers and prospects. Find out what kinds of
gifts will resonate with survey participants, inspiring
them to action and driving responses.
Read More |
| |
|
| |
|
 |
Why Complaining Customers Can Be Good |
|
By: Susanne Ross |
It's true, not all companies are perfect, so when you provide
a not-so-perfect experience, your customers are going to
talk. However, sometimes displeased customers aren’t always
that bad of a thing, but your company should be first in
line to hear if they have a problem.
Read More |
| |
|
| |
|
 |
The Champion Meets the Challenger |
|
By: Greg Timpany |
The best always test. The basics of database and direct
marketing require that marketers continue to improve their
offering by doing just that: performing tests. As a B2B
market researcher, it's critical you roll tests into your
strategy. Learn how to begin right here.
Read More |
| |
|
|
|
| |
|
|
|
| |
|
| |
|
 |
Creating a Winning Website |
|
By: Kathryn Calderone |
How would you rate your organization's online customer experience?
If you think you deserve a passing grade, congratulations;
according to a Forrester study, your website is among only
3% that do. Here are some tips and tricks to keep you from
being among the other 97%.
Read More |
| |
|
| |
|
 |
Top 7 Ways to Improve Your Survey Response Rates |
|
By: Susanne Ross |
Web surveys are a great way to gather valuable customer
and employee feedback, if they are crafted properly. However,
a challenge that many companies face is getting high enough
response rates to guarantee the data collected and reported
on is accurate and trustworthy.
Read More |
| |
|
| |
|
 |
|
Listening Actively |
|
By: Greg Timpany |
Like a nice golf swing, or a perfect jump shot,
"following through" is a critical element for success.
In the realm of market research, especially customer
satisfaction, "follow through" has an equally important
role. Let your customers know they're being heard,
and act.
Read More |
|
| |
|
| |
|
 |
|
Q & A from The Voice of the Customer: From
Feedback to Action Webinar |
|
By: Sherrie Mersdorf |
Recently, we hosted a webinar, "Voice of
the Customer: From Feedback to Action" with
Senior Research Analyst Aly Pinder, and
Global Client Experience Senior Program
Manager Jen Maldonado. We had TONS of great
questions, and answered them here for your
convenience.
Read More |
|
|