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| In This Issue |
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Making Customer Retention a Goal
By: Greg Timpany |
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Even with all the time we spend collecting qualified leads and building multi-channel nurturing programs, it's a known fact that it's more cost-effective to retain customers than it is to acquire new ones. As we enter 2013, ask yourself one question: Are you doing enough?
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Early Bird Gets the Worm
By: Susanne Ross |
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It's important that a potential hire is aware that an organization cares about their success and they understand the work environment and culture right from the get-go. It also needs to be instilled that employee performance directly relates to customer satisfaction.
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Seeking the Golden PEAR
By: Greg Timpany |
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The vast majority of advertising is simply not going to convince people to buy something today. What it can do, and this is important to both marketing acquisition and customer retention management, is keep the brand in the forefront of the evoked set.
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New Release Feature: Quotas
By: Susanne Ross |
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If you haven't yet, check out the new features that debuted with the web survey new release last month. If you're new to Cvent, visit our calendar to see a demo that will walk you through the inner-workings of the tool, including more about one of the new features: quotas.
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CRM Investment, Adoption on the Rise
By: Kathryn Calderone |
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Enterprise Apps Today highlighted a study performed by Computer Economics that indicated adoption of and investment in customer relationship management tools are on the rise. Companies with CRM systems in place increased from 2010 to 2011 by 17%. Company spending on CRM systems increased from 2010 to 2011 by 5%. Click here for more data from the study.
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Getting Social with Market Research
By: Greg Timpany |
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Market research can drive a change in behaviors that impact society both locally and globally. If your company wants to take a leadership position in the social arena, effective use of market research can provide the foundational knowledge necessary to achieve those goals.
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Don't Train Your Employees - Educate Them!
By: Susanne Ross |
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Customers have power, and they can and will publicize both good and bad experiences, so exceptional customer service is necessary. Proper employee development is critical, but are you getting the results you're seeking? If not, maybe it's time for a change in techniques.
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