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Popular Blog Posts |
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7 Items on Your Survey Respondents' Wish List |
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By: Alli Whalen |
Wouldn’t it be great to know what you could do to get respondents to complete your surveys? Maximizing response rates is the key to collecting sound data, so take a second to think about what survey stipulations top your respondents’ metaphorical wish lists this season.
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Don't Click Send Just Yet |
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By: Susanne Ross |
What's the last thing you should do before sending your survey to the masses? Test it! This is the most important step toward ensuring your work is effective and error free. Here are the four main things you should look for and evaluate during your survey testing process.
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[Webinar]: The Importance of Growing and Maintaining an Engaged Workforce |
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By: Susanne Ross |
Energetic, empowered and aligned employees are the keys to generating a loyal workforce and an effective organization. Register for our webinar with HR.com and learn how to develop and implement a plan that helps your organization take steps toward a more engaged workforce.
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Surveying Seniors and Other Difficult-to-Reach Populations |
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By: Greg Timpany |
While most market research has moved from print to digital, there are still instances where you need to make special considerations when it comes to the design and distribution of your surveys. Here are some tips for getting responses from difficult-to-reach populations.
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Scale Design Q&A |
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By: Greg Timpany |
Survey satisfaction scales can be designed in various ways, so you must ask yourself specific questions regarding their visual dimensions and how those dimensions could affect responses. Here are some important things to consider before you create a satisfaction scale.
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| Smart Sampling for Research Panels |
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By: Greg Timpany |
Panels are useful market research tools, but selecting participants can be a complicated process. If your goal for 2015 is to create, manage and leverage a survey panel, then careful thought needs to be given to developing a sampling plan that aligns with your survey goals.
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