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Popular Blog Posts |
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Overcoming Obstacles [TED Inspired] |
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By: Sherrie Mersdorf |
I came across a recent article about getting over burnout. I don't run a startup, but I do understand that feeling at the end of the day, or in the middle of a project. Check out the article and accompanying video and see how this very concept applies to our industry.
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Many versus The One |
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By: Greg Timpany |
Should you be looking at multiple channels for your research efforts? Single deployment channels such as online, paper, phone or mobile may no longer get you the quantity and quality of responses you need. True multi-channel research involves a more strategic approach.
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Engage for Success: Get Engaged! |
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By: Sherrie Mersdorf |
I came across a video from Engage for Success recently, and thought it was worth a share! What I love about this video is the statement "Engagement isn't something extra. It's what you do and how you do it." Simply put, employee engagement is all your culture. Check it out!
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Staying Ahead of the Curve |
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By: Greg Timpany |
Will big data replace survey research as we know it? This question is being thrown about quite a bit in marketing research circles. There is no doubt that big data will impact marketing's next evolution. Here are some tips to stay ahead of the curve and embrace technology.
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How do I Make an Online Survey? |
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By: Greg Andia |
To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating some questions and sending them out to your target audience—but it is much deeper than that. Find out why.
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Time is of the Essence |
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By: Greg Timpany |
As the saying goes: "time is of the essence." It is the one resource that we cannot recover. In market research it also plays a big role in the likelihood of getting responses to a survey invitation and the quality of the data received from said survey. Let me explain.
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Survey Crime: Leading the Respondent |
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By: Susanne Ross |
The purpose of a survey is to gather opinions, thoughts, viewpoints, etc., not for you to include your personal bias and try persuade the respondent to answer a certain way. Including loaded or leading questions, is a huge crime in survey design. Here's how to avoid it.
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