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TIP OF THE MONTH
July 2016  www.stial.org
STIAL Upcoming Events

Chapter Luncheon
"ROI of Social Media"
with Barry Coziahr
Tuesday, July 19th
11:15 am - 1:00 pm
McCormick & Schmick's Restaurant
[Register Here]

CEO Special Interest Group
"Diversity and Inclusion: Getting the Conversation Started"

Tuesday, July 26th
7:30 am - 9:00 am
Missouri Society of CPA's Offic
e

[Register Here]

ASAE 2016 Conference
Salt Lake City, UT

August 13th - August 16th
[Register Here]

Chapter Luncheon
"Cyber Security As It Relates to Financials"
Tuesday, Septmeber 20th
11:15 am - 1:00 pm
TBA

Chapter Luncheon
"Paperless Board Meetings"
Tuesday, October 18th
11:15 am - 1:00 pm
TBA

Chapter Luncheon
"Economic Forecast - Hospitality Sector/Non-Profit Sector"
Tuesday, November 15th
11:15 am - 1:00 pm
TBA

Chapter Luncheon
"Working With Volunteers"
Tuesday, December 20th
11:15 am - 1:00 pm
TBA

Dates and topics may be subject to change.

 
 
 
 
 
 
 
 

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"To Inspire People"

value-proposition

How strong is your value proposition?

 
In the business of associations, members ultimately vote with their wallets whether they believe an organization has value. The value they believe you deliver is their interpretation of the Value Proposition—what the association presents as its definition of value along with the actual experience the member receives. If members continue to pay dues, attend events, and purchase products and services, they have found value and agree with the organization's value proposition. If they don't participate in organization offerings, it's pretty certain they have not found value and don't accept the association's value proposition. 

There is no single indicator of what value may be but there are two ways to evaluate how members feel about value—market research and data analytics. 


Source: The following is reprinted with permission from Marketing General Incorporated, www.marketinggeneral.com


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Tip of the Month is emailed to over 700 Association Professionals each month. Advertising includes your logo hyperlinked to your website.

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Please email to stial@qabs.com.  All TIPS should be around 250 words or less.  For more information, click here .  

FREE Lunch!  - Submit a TIP and your name will be entered in a drawing for a free lunch registration to a STIAL Monthly Meeting


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