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CEO Special Interest Group
"Diversity and Inclusion: Getting the Conversation Started"
Tuesday, July 26th
7:30 am - 9:00 am
Missouri Society of CPA's Office
[Register Here]
ASAE 2016 Conference
Salt Lake City, UT
August 13th - August 16th
[Register Here]
Chapter Luncheon
"Cyber Security As It Relates to Financials"
Tuesday, Septmeber 20th
11:15 am - 1:00 pm
TBA
Chapter Luncheon
"Paperless Board Meetings"
Tuesday, October 18th
11:15 am - 1:00 pm
TBA
Chapter Luncheon
"Economic Forecast - Hospitality Sector/Non-Profit Sector"
Tuesday, November 15th
11:15 am - 1:00 pm
TBA
Chapter Luncheon
"Working With Volunteers"
Tuesday, December 20th
11:15 am - 1:00 pm
TBA
Dates and topics may be subject to change.
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STIAL Sponsorship Opportunities
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"To Inspire People"
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How strong is your value proposition?
In the business of associations, members ultimately vote with their wallets whether they believe an organization has value. The value they believe you deliver is their interpretation of the Value Proposition—what the association presents as its definition of value along with the actual experience the member receives. If members continue to pay dues, attend events, and purchase products and services, they have found value and agree with the organization's value proposition. If they don't participate in organization offerings, it's pretty certain they have not found value and don't accept the association's value proposition.
There is no single indicator of what value may be but there are two ways to evaluate how members feel about value—market research and data analytics.
Source: The following is reprinted with permission from Marketing General Incorporated, www.marketinggeneral.com
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