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Popular Blog Posts |
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Where Has All the Group Business Gone? |
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By: Dede Mulligan |
According presenters at the Hotel Data Conference last September, increasing group bookings at a hotel may just be a pipe dream. In fact, as of
September, group business was below 2007 operating and profitability levels and not looking to improve any time soon. What's next?
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Newbies: 8 Things You Need to Do Before Stepping on That Trade Show Floor |
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By: Sarah Vining |
You’ve signed up for a conference or trade show - now what? Whether you’re a sales manager, an executive, or a marketing manager attending a
marketing conference, there are some steps you need to take to make the most of your time out of the office and grow group business.
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Best Way For Hotels to Handle Social Media Backlash |
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By: Junvi Ola |
By now, your hotel marketing staff has already mastered the art of responding to negative reviews and made it a priority in your
hospitality marketing strategy. But what about social media? How should you handle negative comments made for the entire world to see? Read on.
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Group Business Marketing Best Practice Tip: Sell your venue through your location – the importance of local attractions |
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By: Cvent Client Services |
When working with clients, I often see the local attractions section of the profile underutilized, or not utilized effectively. Below
are a few best practice tips to keep in mind that will help make this area as effective as possible in attracting planners to your venue.
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3 Killer Reasons You Need to be Responsive on Social Media |
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By: Dede Mulligan |
Believe it or not, by posting and responding on social channels you start to build your online hotel marketing presence. That's right, customers
and prospects can start to build a relationship with you even though you have never spoken a word to each other. Fancy that!
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How To Power Your Group Marketing Campaigns with Hashtags |
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By: Junvi Ola |
We all now know what #hashtags are, and perhaps are already using them daily in your social media activities. However, is your team aware of how
powerful and influential a hashtag can be to your hotel? Or, how they can propel campaigns to increase hotel group bookings?
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Back to School: Collegiate ABCs of Booking Business! |
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By: Sherry Cummins |
11.7 million people attended a meeting held at a college campus in the past year alone. What is so appealing to the meeting planner about a
college campus as a venue? Finding out why can give you better insights on ways you can attract group business in 2014 and beyond.
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