| | | | | | | |  | 10 Ways to Win More Group Business Whitepaper
As event and meeting professionals shift toward online tools for every aspect of the event planning process, it has become increasingly important for venues to promote themselves in the places where planners go to source meeting space and room nights online. This whitepaper shares the ten most effective methods for increasing group business in online channels.
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| | | | | | | |  |  | 3 Ways Robust Reporting Improves Group Business Win Rates
By: Donna Kastner | As 2011 draws to a close, how did your event venue fare? Did group meeting win rates meet or exceed 2011 forecasts? More importantly, what valuable insight did you glean from ALL 2011 RFP bid activity to fine-tune your hospitality marketing strategies for 2012? What separates the good event venues from the great ones?
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| | And the eRFP Debate Goes On...
By: Bharet Malhotra | There's no doubt that technologies, like the Cvent Supplier Network, streamline the RFP process. But many would say that venues have a bit of a love-hate relationship with eRFPs. Do some planners take advantage of how easy it is to send an RFP? Sure. On the other hand, are many of them respectful? Definitely. But, regardless, at Cvent we assume everyone could benefit from a crash-course on best practices for sending eRFPs.
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| 5 Strategies For Designing Surveys That Get Responses
By: Sherrie Mersdorf |  | There are dozens of ways you can increase your transient and group business survey response rates. A good email marketing campaign is part of a successful survey, but for best results, you should follow established best practices for survey design. Check out five tactics to employ when designing your survey questions and layout.
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| Turn Up The Volume To Win More Group Meeting Business
By: Donna Kastner | With so many hotel properties competing for group meeting business, differentiating your venue can be a challenge. In past Cvent Hospitality blog posts, we've explored a number of effective strategies to differentiate your hotel property, including visuals, storytelling, QR codes, and social media.
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| 5 Deadly Sins of Hopeless Hotel Marketing
By: Laura Wilson |  | If you consider yourself a hospitality marketing expert with any kind of digital savvy, chances are you've heard of the book The Cluetrain Manifesto before. It's uncommon that a decade old marketing book stays relevant, particularly in today's world where missing a week of content on Mashable leaves you feeling light years behind.
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| Group Business Marketing Best Practices: Running Reports
By: Cvent Client Services | The Cvent Supplier Network's powerful reporting functionality includes more than a dozen reports that are quick and easy to run. Great internet hotel advertising requires close tracking and monitoring. This month's best practice is to use reporting functionality to monitor status, trends, and other key performance indicators in your Cvent account.
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