| Letter from the Editor: September 26, 2012 | Online marketing . . . it is one of those fantastic business expressions, specific yet vague in one fell swoop. This issue, we tackle the online marketing beast and put our own spin on the subject, offering you the pearls of wisdom we have collected over the years.
Read More | | |
| | Online Marketing | | Personal Branding Through Social Media | | By: Heather Larson, CMP - Chicago Northwest Convention Bureau |  | | You hear a lot about personal branding at various industry events these days. It is the hot topic for educational sessions and keynote addresses alike. What is personal branding? How do I get it? And why should I bother?
Read More | | |
|
| | MPI-CAC Vice President of Education, Hali Cooper, CMP, on Online Marketing | | By: Bruce Finch - Colonial Williamsburg Hotels |  | | Recently, I had the opportunity to catch up with our very own Vice President of Education Hali Cooper, CMP to discuss the topic of optimizing ROI from online marketing. Before we get started, here is a little background on our MPI-CAC board member.
Read More | | |
| | | | Learn from the Experts | | Ask the Expert: Online Marketing | | By: The Expert |  | | Question: What are some common online marketing mistakes?
Question: How often should we send out our marketing?
Question: How can we make our website more useful and informative?
Read More | | |
|
| | Event Rewind: September Education Program | | By: Mandy Peace - Hotel Palomar |  | | In MPI-CAC's September Education Program, we were introduced to Michael Hahn, CEO of Beyond Good Teams. Through Michael’s insightful seminar, we were given a rare glimpse inside the mind of an actual decision maker.
Read More | | |
|
| | | | Book Review | | "BY INVITATION ONLY: How We Built Gilt and Changed the Way Millions Shop" by Alexis Maybank and Alexandra Wilkis Wilson | | By: Maura Dominguez - EPIC, A Kimpton Hotel |  | | Ah…online shopping…my guilty pleasure! It all started with an email invitation from my sister to join an online shopping club (Gilt.com).
Read More |
| | | | | Support MPI-CAC's Mission | MPI-CAC’s mission to provide education and networking opportunities for our members would not be possible without the support of our sponsors. Sponsoring an MPI-CAC event allows your company to reach industry decision makers. We invite you to view these current opportunities and RFP's for venue, products and/or services needed for upcoming chapter events.
| | |
|
| | MPI-CAC's New "Ships" Corner |  | | When tasked with the challenge of finding a creative way to communicate the non-event based chapter initiatives to our members, the Marketing & Communications Committee answered the call with the new “Ships” Corner. Are we talking about a new MPI-CAC yacht club? Not quite! We're talking about Membership! Sponsorship! Leadership! Look for more information from the “Ships” in upcoming issues! | | |
| | | | Chapter News | | Add MPI-CAC to Your Budget | Chances are you are in the midst of planning your 2013 budgets now. As you do, remember to add MPI-CAC as a line item for your continuing education and professional membership. Suppliers, please keep MPI-CAC in mind for your marketing, sponsorship and outreach plans. Plus, don't forget to allocate additional funds to host planners to join you at MPI-CAC events. Visit www.mpicac.org for more information on membership and events.
View the 2012-13 Sponsorship Opportunities
View the 2012 Media Kit |
|
| | MPI Foundation Scholarship Opportunities | The MPI Foundation is passionately committed to a vision of prosperity for the global meetings and events community. It is a vision they are powering through leadership initiatives, research, grants and scholarships to ensure the success of our members today and the sustained growth of our industry into the future. MPI Foundation’s scholarship program was created for meeting professionals who seek education inside or outside traditional academic institutions. It may empower an individual to reach a career milestone or revitalize a program that affects thousands.
Learn About Scholarships Available for MPI Members |
|
| | EdCon Sponsorship Opportunities | EdCon 2012 at The Motivation Show is a one-day conference on Wednesday, October 24, 2012 at McCormick Place West. MPI-CAC is partnering with The Motivation Show to provide outstanding content for the meetings and events track at the show. EdCon would not be possible without the generous support of financial contributors and in-kind sponsors. If you are interested in contributing to this incredible event, we invite you to view the sponsorship opportunities available at a variety of levels to fit any budget.
View the EdCon 2012 Sponsorship Opportunities |
|
| | Affiliate Membership | Do you know an existing member of MPI that is interested in expanding their network? Someone who is a member of another MPI chapter but looking to grow their industry knowledge through Chicago Area Chapter programming? Someone interested in tapping into the resources of one of MPI’s largest chapters? If you answered “yes” to any of these questions, then it’s time to spread the word about MPI Chicago Area Chapter Affiliate Membership! Affiliate Membership is open to any MPI member in good standing with another MPI chapter.
Share the Details About the Affiliate Membership |
|
| | MPI's Hybrid Events Research is Out | The results of MPI's first hybrid events research are here. See how this emerging medium has the power to change the way you conduct meetings and events for the better. The world's largest companies are already using hybrid meetings to increase sales, improve performance and gain more attendees. Read More |
| | |
| 
| | | 
 | | | UPCOMING EVENTS
MPI-CAC EdCon 2012
Grow Your Career. Build Your Business.
Wednesday, October 24, 2012
The Motivation Show at
McCormick Place West - Chicago, IL
Register Now! MPI-CAC Knowledge Share
Tuesday, November 13, 2012
Freeman Chicago Office &
The Meadows Club - Rolling Meadows, IL
Registration Coming Soon!
MPI-CAC Holiday Party
Wednesday, December 12, 2012
Hard Rock Cafe - Chicago, IL
Register Now!
MPI-CAC Lunch & Learn Webinar
Thursday, December 20, 2012
Your Computer
Registration Coming Soon!
MPI-CAC TechCon Chicago 2013
Tuesday, February 19, 2013
Illinois Institute of Technology - Chicago, IL
Registration Coming Soon! View All Upcoming Events | | |  | | | HOT DATES
October 1, 2012
EdCon 2012 Grant Application Deadline
October 10, 2012
CMP Application Deadline
October 15, 2012
Membership Grant Application Deadline
| | |  | | | VOLUNTEERS OF THE MONTH
AUGUST 2012
Jill Kaplan
Answers Media
Co-Chair - Marketing & Communications Committee
Ben Palmer
Expressive Structures
Member - TechCon Committee |
| | MARKETING PARTNER |  |
|