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In This Issue: Offline Marketing
  • Letter from the Editor
  • Ask the Expert: Offline Marketing
  • It's a Small MPI World After All
  • Book Review
  • Chicago Chatter
  • Chapter News
Letter from the Editor
Offline Marketing
By: Ben Palmer - Expressive Structures
Ben Palmer Headshot_10.8.12 

Show of hands please, have you heard print media is dead? We beg to differ. In fact we believe print marketing has become even more important in this digital age and is a key component to a successful marketing strategy. Let’s look at the numbers.

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Offline Marketing
Ask the Expert: Offline Marketing
By: The Expert
Ask The Expert_11.21.11 Question: Why is direct mail still effective for marketing events?

Question: Should I combine my online and offline marketing efforts?

Question: How should I plan and budget for my event marketing?

Read More
 

It's a Small MPI World After All!
By: Anne Zambrano - Total Event Resources
Sarah LaMar Headshot_10.8.12 I am consistently amazed at how small of a world MPI really is and how you can make great connections when you least expect it! Recently, I picked up the phone and met Sarah LaMar from the MPI Tampa Bay Area Chapter. It was such a pleasure speaking to Sarah about everything we have in common that I thought it would be nice to introduce her to the MPI Chicago community.

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Book Review
"Offline Marketing For Profits: Four Ways to Promote Your Business For Boosting Your Profits" by Vincent Siew
By: Valerie Repasky - Genie Event Management
Offline Marketing Learn how to use offline marketing to promote your business and events and boost your profits and attendance.

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Chicago Chatter
Chicago Chatter
Chicago Chatter Check out Chicago Chatter to read about the latest changes and updates on people we know or should get to know in the industry.

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Chapter News
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Do you know an existing member of MPI that is interested in expanding their network? Someone who is a member of another MPI chapter but looking to grow their industry knowledge through Chicago Area Chapter programming? Someone interested in tapping into the resources of one of MPI’s largest chapters? If you answered “yes” to any of these questions, then it’s time to spread the word about MPI Chicago Area Chapter Affiliate Membership! Affiliate Membership is open to any MPI member in good standing with another MPI chapter.

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SEPTEMBER 2012

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