In this Issue:
Common Survey Pitfalls: An Alternative to the Check All That Apply
Popular Blog Posts
Is your Customer Experience a 10?
The Importance of Customer Retention Can Never Be Overstated
Twitter: The Demise of Opinion Polls?
CRM + Feedback Systems + Social CRM: Icing on the Cake!?
10 Tips to Give your Survey Response Rates a Boost
5 Simple Steps to Analyzing Customer Feedback
Yes, I am Listening, What next! … Integration of Social CRM
Send Personalized Survey Invitations: A Case Study

Common Survey Pitfalls:
An Alternative to the Check All That Apply
The Check All that Apply question type is very useful for gathering a lot of data in a single question. However, research has shown sometimes respondents will skim the options and check off just enough so they feel they answered the question.

Is your Customer Experience a 10?
By: Sherrie Mersdorf

Unless you’re the Ritz, you’re probably not a ten. If you figure out how you can become a ten in the eyes of your customers, you’ll increase customer loyalty, word-of-mouth and, ultimately, your bottom line. Read more

The Importance of Customer Retention Can Never Be Overstated
By: CM Arnold

Nothing will chase customers away faster than rude or dismissive sales or customer service representatives. This article outlines seven customer retention techniques that both large and small business owners can easily implement. Read more

Twitter: The Demise of Opinion Polls?
By: Joanne Simonis

Analyzing Twitter data can yield the same results as a public opinion poll, but is hardly the death of traditional research. It’s a big jump to believe that these algorithms can be applied to a specific question your organization has. Read more

CRM + Feedback Systems + Social CRM:
Icing on the Cake!?
By: Darshan Desai

Enterprise feedback management and social CRM both move the CRM from a static activity log to a more dynamic, interactive platform. By consolidating behavioral and attitudinal data, we get a better 360 view of customers needs and wants. Read more

10 Tips to Give your Survey Response Rates a Boost
By: Joanne Simonis

Once you’ve put effort and thought into creating your survey, it’s wistful to think that your audience will jump at the chance to respond. Thankfully, there are several things you can do to boost your response rates. Read more

5 Simple Steps to Analyzing Customer Feedback
By: Joanne Simonis

Analyzing customer feedback from verbatim answers can be an overwhelming project. The first step to consolidating customer comments in valuable insights is to analyze the comments in batches. After you finish these five steps, don’t forget to look for patterns! Read more

Yes, I am Listening, What next! … Integration of Social CRM
By: Darshan Desai

It’s not about letting your customers tell you what to do, but about listening and taking action. It’s critical you relate what you hear to how you imagine, think and act. Read more

Send Personalized Survey Invitations: A Case Study
A well written email invitation is just as important as a well designed survey. Do you make potential participants feel valued? Do you acknowledge you have a relationship? Looking at examples is one of the best ways to improve your survey invitations.

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