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Popular Blog Posts |
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Cash for Culture: Would You Quit Your Job for $5,000? |
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By: Allison Whalen |
Recently, Amazon made headlines for its unorthodox approach to tackling a challenge every company faces. How do you find out which employees are bringing your company down and what can you do to stop them? How about paying them to quit? Sounds drastic, but is it really?
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Latest Aberdeen Report: Big Data as a Strategic Advantage |
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By: Susanne Ross |
As customers increasingly use new technology tools and channels to engage businesses (and one another), the role of Voice of the Customer (VOC) programs has elevated to new heights. Check out the recent Aberdeen Report to learn how to maximize the value of your VOC program.
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How Secure is Your Customer Base? |
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By: Greg Timpany |
How do you define loyalty? This is a concept marketers have pondered on for as long as there has been competition in the marketplace. One thing is certain, loyal customers help keep businesses growing in both the consumer and B2B worlds. Learn to spot them, and keep them.
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Survey Crime: Failure to Use Follow-up Questions |
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By: Susanne Ross |
In order to collect the right data, you must ask the right questions, and enough questions, to fully understand what a respondent is telling you. One of the crimes many people commit when creating a survey is the failure to use follow-up questions. Don’t commit this crime!
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If I Knew Then What I Know Now - Multi-channel Surveys |
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By: Greg Timpany |
I heard a statistic yesterday that the average smartphone user is never more than three feet away from their phone. I am not sure I find this good, bad or I'm just indifferent, but it does play into our need as market researchers to expand our delivery options right now.
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The Open-Ended Possibilities of Survey Text Analysis |
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By: Allison Whalen |
Surveys are powerful tools for collecting feedback. When crafted correctly, they illuminate valuable firsthand insights that would not have otherwise been discovered. However, if you're not including open-ended questions, you're missing an important dimension to your data.
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Big data possibilities - bridging surveys with CRM data |
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By: Greg Timpany |
If I knew then what I know now, I would have "?" when getting started with Cvent?” The answer is fairly simple. I would have spent more time getting to know the ins and outs of using the reference ID (RefID) field. You could almost call it the Mighty Mouse of the platform.
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