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Popular Blog Posts |
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What's M.I.A. In Your Marketing Automation? Plus, How-To Fix It Before 2014 |
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By: Sarah Vining |
So you’ve mastered marketing automation and tracking for outbound and inbound marketing such as email campaigns, leads from social media, white paper downloads, and completed surveys. But, what is most likely missing is inbound call channel marketing. Get started now.
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Improve Your Google Ranking by Creating Collaborative Content |
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By: Dede Mulligan |
Whether you run a hotel, resort or CVB, you want your landing page to rank first and will spend your hospitality marketing dollars to make it happen. But what if there was a different way to improve your ranking that doesn't involve Ad Words? Would you be interested?
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Is Your Hotel as Well-Rounded as You Think for 2014? |
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By: Sarah Vining |
We’re so busy thinking about the latest hotel technology and how to be up-to-speed on the latest trends, we’re forgetting about the other side of the pendulum. Yes, group organizers are also looking for venues that can appeal to their charitable activities and pursuits.
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Group Business Marketing Best Practice Tip: Providing Alternate Dates |
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By: Cvent Client Services |
One of the most frequently asked questions our Client Services team receives is, “Why isn’t my venue winning more business? "My best practice tip this month focuses on taking advantage of adding alternate dates to your proposals and how it can help bring in more business.
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How to Tell Your Hotel's Or CVB's Story With Instagram Video |
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By: Junvi Ola |
If a picture tells a thousand words...what about video? More companies are using Instagram Video to tell their brand’s story, create a sense of place...and just to have fun with their followers. Are you using Instagram Video to enhance your property’s online reputation?
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Is Your Hotel "Double Dipping" Room Blocks? |
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By: Dede Mulligan |
While it's perfectly legal and expected to charge for attrition when it occurs, the practice of charging meeting planners a hefty fee -- when in fact your hotel sells out during their convention -- may halt your ability to increase group bookings at a hotel in the long run.
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HOTELS: How In-House Groups Can Help You Publish Engaging Social Media Content |
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By: Sarah Vining |
Have you ever found yourself with posters’ remorse? While it can be exciting to post pictures of your hotel on Facebook, you’ve probably discovered that marketers need to look for more intriguing content. Here's how to reach the tough-to-please millennial audience.
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