The right mobile strategy can be great, and even exhibitors can get in on the attendee engagement. With over 6.8 billion mobile phone subscribers, it is an intuitive way to connect with your attendees. So, where should you start?
Using mobile for lead retrieval
Mobile is a great way to increase attendee engagement through lead retrieval. By going to a mobile device for lead retrieval, you can easily verify the prospect's contact info, assign the lead electronically, add notes or attachments, and start to work the lead before the prospect has left the booth.
Using mobile to get on the show's app
You know that the mobile app has had an interesting path. With the average download of apps per mobile being around 25, there is a good chance the attendee will be downloading the show app. This is a great place to have a sponsor ad, lecture information, or have downloadable info about your company available on the app. You can see what digital marketing is available with the show app and how it may fit into your strategy.
Using mobile to get great in-booth engagement
If there is a chance for you to have your attendees use their mobile in your booth, be sure to do so. This can include social media engagement as well as gamification. Social media posts are helpful to have your attendees get the word out on your booth experience. Gamification gives your sales staff a controlled way to chat with the prospect on your products and services with game-specific questions.
Don't miss out on the mobile experience as an exhibitor.
Written by Lisa Apolinski
Cvent is a market-leading meetings, events, and hospitality technology provider with more than 4,000 employees, ~21,000 customers, and 200,000 users worldwide.