August 25, 2019
By Madison Layman

According to research conducted by The Aberdeen Group, corporate meetings and events account for an estimated 1-3% of companies’ top-line revenue. Creating an efficient Strategic Meetings Management (SMM) Program can lead to significant cost savings, facilitate operational improvements and provide unprecedented visibility into meetings activity across your organization. Unfortunately, many companies feel like SMM programs are too complex, only for large companies, or not worth the undertaking.   But that is simply not the case. With the right tools, deploying an effective SMM program can help you align your meetings and events with strategic goals and organizational vision, no matter your company size or program complexity.

Strategic Meetings Management for DummiesSMM for Dummies

That’s why we teamed up with Wiley Publishing to create a book that we felt the industry needed. Strategic Meetings Management for Dummies is the ultimate step-by-step guide to developing a winning SMM program. You’ll find out how to get started, how to create a meeting policy, how to roll out the program and track its effectiveness, how to take it global (if applicable), and how it can be tailored to specific industries.  With this eBook, you’ll find out exactly how to create an effective SMM program suited for your company!

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Madison Layman

Madison Layman

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents.

When I'm not writing, you can find me binge-watching TV shows, baking elaborate desserts, and memorizing pop culture facts.

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