Want to learn how to get more VIP attendees to show up for your next event?
Then check out the latest episode of Don't Forget Your Name Badge, a podcast about events, marketing, and the business of bringing people together. It's the debut podcast from the Cvent Podcast Studio.
Subscribe to Don't Forget Your Name Badge!
Apple Podcasts – http://bit.ly/DFYNBpodcast
Google Play – http://bit.ly/DFYNBdroidcast
In this week's episode, Kevin Lau from Marketo calls in to talk about how his team used focused content and cross-channel marketing to get over 550 executives to their 2017 Marketing Nation Summit.
We also discuss Customer Marketing in general and the strategies Marketo uses to convert clients into brand advocates.
New episodes of DFYNB drop every-other Monday. We’ve got some great content in the works, including interviews with event and marketing professionals from Marketo, Cirque du Soleil, nFusion, HUGE Inc., Caspian Productions, 7 Degrees Communications, and more. It’s sure to be a lot of fun doing it, so stay tuned.