November 05, 2019
By Madison Layman

50% of travel managers have some responsibility for meetings and events – from simply getting employees to/from the event to being tasked with full oversight of a meetings and events program. Strategic Meetings Management (SMM) is a systematic way to manage all your organization’s events, planning processes, preferred vendors, and meetings data. Find out how to get started, create a meeting policy, roll out the program and track its effectiveness, take it global, and tailor to specific industries. Want to hear experts explain how to build a great SMM program? Register now.

From the basics to the more complex, this webinar will explain SMM and how to implement a program of your own. Our Cvent SMM gurus will share best practices and tried and true approaches. You’d be amazed at what a streamlined program can do to cut costs, save time, and improve event ROI.

Getting Started with Strategic Meetings Management (It’s a lot easier than you think!)

In this webinar, you’ll learn about Strategic Meetings Management and how to:

  • Create an effective Meetings Policy
  • Uncover the superpower of technology in building out your program
  • Track and measure your program’s success
  • Go global with Strategic Meetings Management

Join us on November 21, 2019 at 2:00PM ET

Register for the webinar.


Madison Layman

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents.

When I'm not writing, you can find me binge-watching TV shows, baking elaborate desserts, and memorizing pop culture facts.

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