February 25, 2019
By Madison Layman

You have to prove the impact of your events program. But it’s proving event ROI is easier said than done. That’s why we’re digging deep to give you all the information you need to know when it comes to proving event ROI. The event ROI equation is made up of costs and benefits. In our newest webinar, we’ll break down the Eight Essential Drivers of Event ROI, the elements that make up the Event ROI equation.  Register now.

Event ROI isn’t just about money. It comes down to brand equity, opportunity costs, and more. If you’ve only been looking at direct costs and revenue, you’re missing a large chunk of the equation.

In this webinar you’ll learn:

  • All eight drivers of Event ROI, as broken down into costs and benefits
  • What expenses impact costs associated with your event
  • How benefits are made up of more than revenue

Join us Wednesday, March 13th at 11am ET

Register for the Free Webinar Now

Can’t make the webinar or prefer to read about event ROI? Download Part 2 of Cvent’s Essential Guide to Event ROI to find out the Eight Essential Drivers.

Madison Layman

Madison Layman

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents.

When I'm not writing, you can find me binge-watching TV shows, baking elaborate desserts, and memorizing pop culture facts.

Subscribe to our newsletter