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Cvent and Meetings Focus to Host Live Web Broadcast on Global Meeting Planning at IMEX America

Panel of Buyers, Suppliers and Third Party Experts to Offer Best Practices from International Meeting Planning Perspective

September 27, 2012 – NEW YORK and MCLEAN, VA – Cvent, which operates the number one marketplace for group meetings business with event management and venue selection solutions, will host an educational session with Meetings Focus during IMEX America on October 9th at the Venetian Hotel in Las Vegas. The session, titled "Going Global: Experts Reveal Their International Meetings Secrets," will explore best practices for planning meetings on the international stage.

A live video-cast of the event will also be available online on Tuesday October 9th at 9am PDT / 12pm EDT. To register please visit

"As companies increasingly go global to build their business, they are holding a growing number of international meetings and events," said Eric Eden, Vice President of Marketing for Cvent. "Corporate meeting planners are looking for advice on how to manage their international meetings programs so they can execute great events and get more value from their meetings investment. We're pleased to bring a host of industry experts together to share their international meetings experience and knowledge."

The session will provide perspectives from industry experts including:

  • Charles Massey, President, Synaxis Meetings
  • Joost DeMeyer, President, First Incentive Travel
  • Cherryl Brazier, Director, Global Sales, Carlson Rezidor Hotel Group
  • Meredith Jursnick, SMMC, CMP, Director, Managed Meeting Solutions, American Express Meetings & Events

The event will be hosted by Reggie Aggarwal, CEO and founder of Cvent, and moderated by Tyler Davidson, Chief Content Director of Meetings Focus. The content will focus on practical advice and tips, including:

  • How international contracts and negotiations differ from those in North America
  • Resources meeting planners can tap before going to scout locations
  • Outsourced planners, hotels and other partner venues, and how to make sure you can trust them with your group
  • Cultural do's and don'ts
  • The most common pitfalls to avoid when planning international meetings and events
  • Developing a communication strategy with delegates and suppliers
  • Building a timeline to ensure success

The Cvent Supplier Network creates value for planners and suppliers. It includes more than 200,000 hotels and special event venues worldwide, providing one-stop shopping for meetings buyers. Additionally, Cvent extends suppliers' reach to new customers through the Cvent Supplier Network's more than 160,000 planners, helping hotels maximize their existing sales and marketing resources.

About Cvent

Founded in 1999, Cvent is the world's largest meetings and event management technology company and has 1,400+ employees worldwide. Cvent offers web-based software for online event registration, meeting site selection, event management, mobile apps for events, e-mail marketing and web surveys, and helps more than 10,000 clients in 90 countries manage hundreds of thousands of events, surveys and e-mail campaigns. Cvent's client base includes corporations from every major industry, associations, universities, and non-profit organizations. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.

About Meetings Focus

Meetings Focus publications target meeting planners who book meetings, conferences, conventions and events throughout North America and the Caribbean, and most recently, globally. It publishes six primary titles, Meetings Focus West, Meetings Focus South, Meetings Focus MidAmerica, Meetings Focus East, Meetings Focus Guide and Meetings Focus International, and offers a planner-based website,, and four regionally focused editions of the Meetings Focus E-Newsletter. Additional Meetings Focus products include the Meetings Focus Live! hosted-buyer events, educational webinars and video e-newsletters.

About IMEX America

IMEX America is America's worldwide exhibition for incentive travel, meetings and events and is already the largest tradeshow for the industry in the USA. The second edition will take place at the Sands Expo, Las Vegas, (which is connected to the show's Headquarters Hotel, The Venetian®|The Palazzo®), Oct 9 – 11, 2012.

The show's strategic partner and premier educational provider is MPI, who power "Smart Monday" - Oct. 08 – a full day of education on the day prior to the tradeshow. Smart Monday also includes a range of high level education delivered by other partners and associations; including Association Focus – a conference within a conference for association meeting planners – delivered by ASAE, ICCA and PCMA.

IMEX also has an exclusive partnership with the US Travel Association and is endorsed by DMAI and Site, has an Industry Partnership with PCMA and is an ICCA Business Partner. Other supporting associations include: ACTE Global, ADME, AIPC, AMCI, ASAE: The Center for Association Leadership, Association Forum of Chicagoland, CIC, ECM, FICP, GMIC, IACC, IAEE, IAPCO, ISES, JMIC, PATA, SKAL, Spin. A list of industry and media partners can be found here.

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